Bloomreach knows how customers like to shop. As a leader in commerce personalization and engagement, they’re experts in helping customers find exactly what they're looking for, on every channel. And while the AI-powered platform excels at helping enterprise retailers build genuine connections with individual shoppers, these brands need to first establish a solid commerce foundation.
That’s why Bloomreach decided to partner with Shopify.
“Our customers are overwhelmingly either selecting and moving onto Shopify or already on Shopify,” says Amanda. “And so, how do we make sure that we're working with the companies that our customers are getting value from? That is an easy reason to work with Shopify.”
As a Shopify partner, Bloomreach has achieved:
- Double-digit growth year over year with Shopify
- A fully integrated suite of personalization and engagement capabilities for enterprise brands
- Major enterprise brand wins like ThirdLove and Aldo
Enterprise brands are now ready for Shopify
Many enterprises used to think that to create deeply personalized shopping moments, they needed heavy custom integrations. With customers’ needs and behaviors now changing so quickly, that’s no longer the right move.
As Amanda describes it, enterprises have started to understand that if they are highly customized in the way that they go to market, it's actually become a competitive disadvantage. These platforms are rigid, overly complex, and costly. Instead, there’s a major growth opportunity in selecting integrated tools that are more flexible and still able to achieve high levels of personalization. It’s more beneficial for enterprises to trust their commerce platform to experts who are dedicated to building it better—and that’s where their partnership with Shopify comes in.
“It's less about Shopify being enterprise-ready and more about enterprises having become ready for Shopify.”
—Amanda Cole, CMO, Bloomreach
With Bloomreach leaning into Shopify's product-focused approach, the partnership is the perfect way to capitalize on this moment together. For product discovery, they’ve built a GenAI search tool, Bloomreach Discovery, that uses advanced language models to understand natural language queries and connect shoppers with the products they're looking for. Additionally, Bloomreach Engagement understands factors like a shopper’s location, preferences, or past purchases and displays products that reflect those insights. Both are powered by Loomi AI, Bloomreach’s artificial intelligence engine, and are seamlessly integrated with the Shopify platform to enhance personalization.
These integrations mean that no matter how a brand envisions their efforts to modernize their commerce platform, Bloomreach and Shopify have them covered. If a customer wants to replatform before changing their search or marketing automation tech, Shopify leads. If it’s the reverse, Bloomreach steps in.
“The Shopify Partner team is incredible. They’re absolutely fantastic to work with, and have been a big advocate of ours,” says Amanda. “We have team members on our side whose entire jobs are identifying opportunities that are a good fit for Shopify and vice versa. At the end of the day, those are successes that we're all winning.”
Winning clients with a shared ethos for personalization
Already, Bloomreach is winning more enterprise brands, including ALDO and ThirdLove.
"The pipeline that we have together is pretty incredible," says Amanda. "We're winning some big brands… and that's as much due to [Shopify’s] team really supporting us and recommending us as it is Bloomreach bringing [Shopify] into our customer base as well."
ALDO picked Bloomreach to help make their product discovery smarter, faster, and more personalized. Soon, they’ll add an autonomous search bar that will continuously learn and optimize results based on customer interactions. That way, it’ll provide customers with shoe and accessory recommendations that more closely match their conversational queries in real time—without the ALDO team needing to tune its rules manually.
Similarly, ThirdLove recently selected Bloomreach to ensure their digital experience matches the personalization of their products.
Amanda explains how a conversation with Amy Carr, CMO at ThirdLove, solidified the partnership with their intimate apparel brand known for inclusive sizing and fit. As they talked, Amy shared how a 55-year-old woman typically gets the exact same bra shopping experience as a 16-year-old. They browse the same pages, products, and journey—yet they have completely different bodies.
Soon, this partnership will help ThirdLove unlock the power of a single data source that will fuel their AI-driven personalization. Across ThirdLove’s website and marketing touchpoints, tailored shopping experiences will help women—of all ages—find exactly the right fit and products.
Continuing to innovate and seamlessly integrate
Bloomreach’s partnership with Shopify speaks for itself: the commerce technology leader saw double-digit growth year over year, with expectations to do the same in 2026.
This success stems from the mutual relationship between the two companies. As Shopify continues to gain market share in the enterprise space, Bloomreach is focused on ensuring their products integrate seamlessly with the platform. And as Shopify grows, the strength of Bloomreach’s integrations mean more of those brands will join their customer base as well.
To top it off, both companies also share a commitment to rapid innovation, with Bloomreach's six-week release cycle matching Shopify's pace of development. This alignment has been particularly important in developing AI capabilities to meet the accelerating pace of technological change—today and into the future.
"The future is moving so much faster. It's going to be here so much faster than any other time that we've seen in technology transformation. And so I think that the DNA that Shopify already has to ship quickly, create value, and make sure that it's to the benefit of the customer very much aligns with what Bloomreach delivers in our product as well."
—Amanda Cole, Chief Marketing Officer, Bloomreach
