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information on how we collect and use personal information, see our Privacy Policy.",{"_57":2394,"_312":2395},"Prospect’s name","Please enter the prospect’s name",{"_57":2397,"_312":2398},"Prospect’s email address","Please enter the prospect’s email address",{"_57":2400,"_312":2401},"Prospect’s phone number","Please enter the prospect’s phone number",{"_57":2403,"_312":2404},"Prospect’s business name","Please enter the prospect’s business name",{"_57":2406,"_312":2407},"Prospect’s business website","Please enter the prospect’s business website",{"_57":2409,"_312":2410,"_2411":2412},"Prospect’s country","Please select the prospect’s country","defaultValue","United States","state",{"_57":2415,"_312":2416},"Prospect’s region","Please select the prospect’s region","currentEcommercePlatform",{"_57":2419,"_312":2420},"Prospect’s current platform","Please select the prospect’s current ecommerce platform",{"_57":2422,"_312":2423},"Prospect’s total annual revenue","Please select the prospect’s annual revenue volume","partnerInvolvement",{"_1146":2426,"_2014":2427,"_2017":2430},"Would you like to work with the Shopify Plus sales team to close this deal?",{"_57":2016,"_2428":2429},"value","Partner will tag-team with the Plus Sales Team.",{"_57":2019,"_2428":2431},"Partner will close the deal on their own - no Plus Sales Team involvement.","sellingRegulatedIndustries",{"_1146":2434,"_2014":2435,"_2017":2437},"Does your prospect sell in a regulated industry (cannabis, alcohol, medical devices, natural health products, pharmaceuticals)?",{"_57":2016,"_2428":2436},"true",{"_57":2019,"_2428":2438},"false","referringPartnerNotes",{"_57":2441,"_310":2442},"Anything else to add?","Annual online vs. offline revenue, expected project kickoff, relationship with merchant","referrerName",{"_57":2445,"_312":2256},"Your full name","referrerEmail",{"_57":2448,"_312":2258},"Your email address","referrerLocation",{"_57":2451,"_312":2452},"Your region","Please enter your region or 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services to you, in accordance with Shopify's Privacy Policy. You may opt out from emails by clicking unsubscribe and from all other marketing as detailed in our Privacy Policy.","contactCustomizations",{"_1146":2486,"_503":994,"_2487":2488,"_2489":2490,"_2495":2496,"_2246":2500,"_2502":2503,"_2506":2507,"_2269":2512,"_2274":2514,"_2520":2521},"Get in touch with an expert.","preformMessageHtml","Already using Shopify?
Learn how to upgrade to Shopify Plus","infoList",[2491,2492,2493,2494],"Get detailed pricing","See how much you could save with Shopify","Learn how Shopify adapts to your systems","Get help migrating","callUs",{"_1146":2497,"_503":2498,"_2251":2499},"Want to chat sooner? Give us a call.","Monday to Friday 9am-6pm ET","1-844-686-1946",{"_2251":2252,"_2501":2254},"button_submitting","chat",{"_1146":2504,"_2251":2505},"Questions? Chat with sales.","Start live chat","quote",{"_425":2508,"_2509":2510,"_381":2511},"Speed and agility aren’t words that typically describe enterprise companies. Shopify Plus enables us to move fast, add enhancements, and operate more like a startup.","source","Michael Rosania","Head of D2C Ecommerce, Reckitt-Benckiser",{"_1146":2271,"_503":2513},"A Shopify Plus sales expert will contact you soon.",{"_1146":2276,"_2515":2516,"_2517":2518,"_2277":2278,"_2279":2280,"_1201":2519},"kicker_one","Once your free trial expires, enjoy your first month for {{paidTrialAmount}}.","kicker_other","Once your free trial expires, enjoy your first {{count}} months for {{paidTrialAmount}}/month.",{"_1146":2282,"_2277":2283,"_52":2284},"leadsToPartnersExp",{"_2522":2523,"_2530":2531,"_2541":2542},"headingGroup",{"_1146":2524,"_2525":2276,"_2526":2527,"_2528":2529},"Thank you!
We'll be in touch soon.","headingLowGMV","subheadLowGMV","Based on the information provided, the best way to get started is with a free Shopify trial.","subheadPartner","Based on the information provided, a Shopify Partner may reach out to discuss ways to grow your business. In the meantime, kickstart your journey with a free trial.","fullCard",{"_2522":2532},{"_1146":2533,"_2534":2535,"_2525":2536,"_1263":2537,"_2538":2539,"_2526":2540},"Explore Shopify while you wait","headingMidGMV","Explore Shopify","Try Shopify for free","Sign up for a free trial, then enjoy your first month on Basic, Shopify, or Advanced for {{paidTrialAmount}}. Subscribe to Plus at anytime.","subheadMidGMV","Sign up for a free trial, then enjoy your first month on Basic, Shopify, or Advanced for {{paidTrialAmount}}.
You can also try 1 month of Plus for {{plusTrialAmount}}.","Explore a free 3-day trial, then enjoy your first month on a Basic, Shopify, or Advanced plan for just {{paidTrialAmount}}.","cards",[2543,2556,2563,2569],{"_2522":2544,"_52":2552},{"_2545":2546,"_2277":2547,"_2548":2549,"_2550":2551},"headingHtml","Get started with Plus","Ready to go? Subscribe to Plus today and instantly unlock exclusive features.","subheadHtml_lowGMV","Ready to go? You can also try 1 month of Plus for {{plusTrialAmount}}. 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",{"_1575":2568,"_425":373},"{{site, url(path: '/case-studies')}}",{"_2522":2570,"_52":2573},{"_2545":2571,"_2277":2572},"Explore Help Center","Browse through product articles and videos from our support team.",{"_1575":2574,"_425":2575},"{{help, url(path: '/')}}","Browse Help Center",{"_433":2577,"_460":2579,"_423":2580,"_452":2581,"_438":2583},{"_425":435,"_427":2578},"https://x.com/Shopify",{"_425":462,"_427":463},{"_425":426,"_427":428},{"_425":454,"_427":2582},"https://www.instagram.com/shopify",{"_425":440,"_427":441},"globals",{"_2586":2587,"_2588":2589,"_2590":2591,"_2592":2593,"_475":2594,"_2595":2596,"_2597":1420,"_2598":2599,"_2600":2601,"_2602":482,"_2603":2604,"_2605":2606,"_2607":2608,"_2609":2610,"_2611":2612,"_2613":2614,"_2615":2616,"_2617":2618,"_2619":2620,"_2621":2622,"_2623":2624,"_2625":2626,"_2627":2628,"_2629":2630,"_2631":2614,"_2632":2599,"_2633":2634,"_2635":2636,"_2637":2638,"_2639":2640,"_2641":2642,"_2643":2644,"_2645":2646,"_2647":2648,"_2649":2622,"_2650":2651,"_2652":2653,"_2654":1420,"_2655":2656,"_2657":2658,"_2659":2660,"_2661":2662,"_2663":2664,"_2665":2666,"_2667":2668,"_2669":2664,"_2670":2671,"_2672":2671,"_2673":2674,"_2675":2676,"_2677":2678,"_2679":2680,"_2681":2638,"_2682":2601,"_2683":2684,"_2685":2599,"_2686":2687,"_2688":2689,"_2690":2691,"_2692":2693},"globalActivity",444000000000,"countriesBeingSoldIn",175,"totalSales",650000000000,"totalSalesInr",25000000000000,10000,"extraStoreCostUsd",300,"totalUsaEcommerceMarketShare","totalSalesChannels",20,"totalPlusCustomers",14000,"globalPaymentPartners","uptimePercentage",99.99,"ordersPerMinute",10978,"totalLanguages",21,"costInInr",152000,"costInUsd",2000,"costOneYearInUsd",2500,"costThreeYearsInUsd",2300,"costOneYearInInr",190000,"costThreeYearsInInr",175000,"shopPayConversionPercentage",18,"shopPayConversionValue",0.18,"shopPayConversionLiftPercentage",5,"numberOfExpansionStores",9,"hoursSavedUsingFlow",22000000,"yearsSavedUsingFlow","higherOrderValueUsingScriptsPercentage","higherOrderValueUsingScriptsValue",0.2,"daysToReplatform",90,"annualRevenueLargestBrands",1000000000,"annualRevenueLargestBrandsInr",82000000000,"totalSkus",1000000,"totalShoppers",644000000,"checkoutSpeedIncrease",60,"checkoutSpeedIncreaseValue",0.6,"conversionRate","shopPayMobileConversionPercentageVsStandardCheckout",91,"shopPayDesktopConversionPercentageVsStandardCheckout",56,"shopPayConversionPercentageVsCompetitors","totalShopPayUsers",200000000,"globalCurrencies",133,"ordersProcessedInBillions",5.5,"lowerAbandonedCarts",27,"sampleAnnualRevenue",800000,"b2bMonthlyRevenueShare",0.0018,"monthlyRevenueShare",0.0025,"monthlySalesThreshold","monthlySalesContactPlus",80000,"monthlySalesPlusInUsd","monthlySalesPlusInInr",6650000,"trialLength",14,"totalUsCpgSales",8500000000,"brandAutomationRevenue",3000000000,"monthlyAutomatedDecisions","uniqueJobsCompletedByFlow","weeklyUseCasesSolved",150,"averageOrderValueIncreaseWithAutomatedPromotionsInPercentage","averageOrderValueIncreasePercentage",15,"variableFeeIndia",0.0015,"engineers",4500,"partnerEarnings",1500000000,{"_2695":2696,"_2759":2760,"_1112":2771,"_2286":2774,"_112":2779,"_2780":2781,"_2298":2299},"webinar",{"_2386":2697,"_2387":2466,"_22":2698,"_469":2699,"_1980":2700,"_381":2701,"_1108":2704,"_1984":2705,"_2706":2707,"_1993":2712,"_2727":2728,"_2742":2743,"_2269":2745,"_2753":2754,"_2756":2757},"Sorry but we’re having some problems completing your registration.",{"_57":1977,"_312":2256},{"_57":1979,"_312":2258},{"_57":1982,"_312":2260},{"_57":2702,"_312":2703},"Job title","Please enter your job title",{"_57":1109,"_312":2262},{"_57":1986,"_312":2264},"accessCode",{"_57":2708,"_312":2709,"_2710":2711},"Access code","Please enter the access code to continue","authError","Incorrect access code. Please try again",{"_57":2713,"_312":2714,"_1995":2715},"Annual revenue","Please enter your annual revenue",{"_2716":311,"_2717":2718,"_2719":2720,"_2721":2722,"_2723":2724,"_2725":2726},"DEFAULT","UNKNOWN","Unknown","UNDER_1M","Up to 1 million dollars","BETWEEN_1M_30M","1 to 30 million dollars","BETWEEN_30M_100M","30 to 100 million dollars","OVER_100M","Over 100 million dollars","annualOfflineRevenue",{"_57":2729,"_312":2730,"_1995":2731},"Annual offline revenue","Please enter your annual offline revenue",{"_2716":311,"_2732":2733,"_2734":2735,"_2736":2737,"_2738":2739,"_2740":2741},"UNDER_250K","$0 to $250,000","BETWEEN_250K_500K","$250,000 to $500,000","BETWEEN_500K_1M","$500,000 to $1,000,000","BETWEEN_1M_10M","$1,000,000 to $10,000,000","OVER_10M","$10,000,000+","marketingCommunicationConsent",{"_57":2744},"I consent to receive promotional communications from Shopify and the partners that provide these resources. I understand I can unsubscribe at any time. More information can be found in our Privacy Policy.",{"_1146":2746,"_383":2747,"_2748":2749,"_2750":2751,"_503":2752},"Thank you for registering!","See you on {{date}}! We'll send you a unique link for the event before it begins.","subheading_onehourbefore","A link for you to watch the event will be emailed to you shortly.","subheading_after","Please check your email for a link to the recorded video.","Add to your calendar","homeLink",{"_425":2755},"Go to Shopify.com","protected",{"_383":2758},"This is a private event.","event",{"_2269":2761},{"_1146":2746,"_2762":2763,"_2764":2765,"_383":2766,"_2767":2768,"_2769":2770,"_503":2752},"heading_bookmeeting","Thank you for your request","heading_isFull","Thank you for joining the waitlist","We will see you soon.","subheading_bookmeeting","We will reach out shortly to confirm your meeting.","subheading_isFull","We will be in touch to confirm your registration status.",{"_2269":2772,"_2495":2773},{"_1146":2271,"_503":2513},{"_1146":2497,"_503":2498,"_2251":2499},{"_2269":2775},{"_1146":2776,"_2777":2778},"Thank you for your interest in this resource","download_button_label","Download now",{"_57":2462,"_2463":2254},"lead",{"_2386":2697,"_2387":2466,"_22":2782,"_469":2783,"_1980":2784,"_381":2785,"_1108":2786,"_1984":2787,"_1944":2788,"_2854":2855,"_2742":2887,"_2889":2890,"_2894":2895,"_2898":2899,"_2902":2903,"_2906":2907,"_2926":2927,"_2928":2929,"_2413":2932,"_307":2935,"_2937":2938,"_2955":2956},{"_57":1977,"_312":2256},{"_57":1979,"_312":2258},{"_57":1982,"_312":2260},{"_57":2702,"_312":2703},{"_57":1109,"_312":2262},{"_57":1986,"_312":2264},{"_57":2789,"_312":2790,"_1995":2791},"Industry","Please select your industry",{"_2716":311,"_2792":2793,"_2794":2795,"_2796":2797,"_2798":2799,"_2800":2801,"_2802":2803,"_2804":2805,"_2806":2807,"_2808":2809,"_2810":2811,"_2812":2813,"_2814":2815,"_2816":2817,"_2818":2819,"_2820":2821,"_2822":2823,"_2824":2825,"_2826":2827,"_2828":2829,"_2830":2831,"_2832":2833,"_2834":2835,"_2836":2837,"_2838":2839,"_2840":2841,"_2842":2843,"_2844":2845,"_2846":2847,"_2848":2849,"_2850":2851,"_2852":2853},"ADULT","Adult","ALCOHOL","Alcohol","ANIMALS_AND_PET_SUPPLIES","Animals & Pet Supplies","APPAREL_AND_ACCESSORIES","Apparel & Accessories","ART_AND_PHOTOGRAPHY","Art & Photography","AVIATION_AND_AEROSPACE","Aviation & Aerospace","BABY_AND_TODDLER","Baby & Toddler","BANKING_FINANCE_INSURANCE","Banking, Finance, Insurance","CHARITY_NONPROFIT_AND_ORGANIZATIONS","Charity, Non-Profit & Organizations","CONSTRUCTION_AND_INDUSTRIAL","Construction & Industrial","EDUCATION","Education","ELECTRONICS_AND_GADGETS","Electronics & Gadgets","ENTERTAINMENT","Entertainment","FOOD_AND_BEVERAGE","Food & Beverage (excl. 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You can unsubscribe at any time by clicking on the link at the bottom of our emails.","revenueRanges",{"_1995":2891},{"_2716":311,"_2892":2893},"LESS_THAN_250K","Less than {{currency}}","annualOnlineRevenueRange",{"_57":2896,"_312":2897},"Annual online revenue","Please enter your annual online revenue","annualOfflineRevenueRange",{"_57":2900,"_312":2901},"Annual in-store revenue","Please enter your annual in-store revenue","annualB2bRevenueRange",{"_57":2904,"_312":2905},"Annual online B2B revenue","Please enter your annual online B2B revenue","locations",{"_57":2908,"_312":2909,"_1995":2910},"Current retail locations","Please select your current number of retail locations ",{"_2716":311,"_2911":1997,"_2912":2913,"_2914":2915,"_2916":2917,"_2918":2919,"_2920":2921,"_2922":2923,"_2924":2925},"ONE","TWO_TO_THREE","2 to 3","FOUR_TO_TEN","4 to 10","ELEVEN_TO_TWENTY","11 to 20","TWENTY_ONE_TO_TWO_HUNDRED","21 to 200","TWO_HUNDRED_PLUS","200+","NO_LOCATIONS","No locations","OPENING_SOON","Opening soon","jobTitle",{"_57":2702,"_312":2703},"city",{"_57":2930,"_312":2931},"City","Please enter your city",{"_57":2933,"_312":2934},"State","Please select your state",{"_57":309,"_312":2266,"_2936":311},"defaultCountryOption","dietaryRestrictions",{"_57":2939,"_2940":2941,"_1995":2942,"_2953":2952,"_312":2954},"Please indicate dietary restriction/food allergy","optional","Optional",[2943,2944,2945,2946,2947,2948,2949,2950,2951,2952],"Dairy Free","Gluten Free","Halal","Kosher","Lactose Free","Nut allergy","Shellfish","Vegan","Vegetarian","Others","textFieldLabel","Please enter your dietary restrictions","accessibilityNeeds",{"_57":2957,"_2940":2941,"_1995":2958,"_2953":2952,"_312":2963},"Please let us know if you have any accessibility requirements",[2959,2960,2961,2962,2952],"Hearing","Lactation/Nursing Room","Mobility","Vision","Please enter your accessibility requirements",{"_2965":2966,"_2970":2971,"_2972":2973,"_1055":2974,"_72":2978},"htmlHead",{"_2091":2967,"_2968":2969},"{{topic}} | Ecommerce tips & how tos by Shopify","metaDescription","Read posts about {{topic}} on Ecommerce Marketing Blog - Ecommerce News, Online Store Tips & More by Shopify. Interact with a community of savvy online store owners.","recommendedArticlesTitle","Explore By Topic","popularPostsTitle","Popular",{"_2545":2975,"_2277":2976,"_2251":2977},"Powering commerce at scale","Speak with our team on how to bring Shopify into your tech stack.",{"_425":349,"_1575":2121},{"_2979":67,"_2980":69},"nextBtn","prevBtn",{},{"_2983":2984,"_2985":2986,"_2987":2988,"_2989":2990,"_2991":2992,"_2993":2994,"_2995":1349,"_2996":2997,"_2998":2999,"_3000":3001,"_3005":3006,"_2675":1349,"_3008":2992},"annualDiscountPercentage",25,"basicAnnualPrice","$19.00 USD","googleCountryOffer","Rp3,000,000","minimumMonthlyPrice","$5","minimumMonthlyPriceCurrency","USD","paidTrialAmount","$1","paidTrialMonths","posProPriceUsd","$89","posRetailLocations","1,000","promoAmount",{"_3002":1347,"_1321":2992,"_3003":3004},"amount","currencySymbol","$","signupTypes",[3007],"paid_trial_experience","usd","articles",[3011,3078,3099,3131,3159,3180,3209,3240,3266],{"_3012":3013,"_187":3014,"_1894":3015,"_381":3016,"_3017":3018,"_3019":3020,"_3028":3029,"_136":994,"_3031":994,"_3032":994,"_3033":3034,"_3036":3037,"_3043":3044,"_3068":3022,"_3069":-5,"_3070":-7,"_3071":-7,"_3072":-7,"_3073":3018,"_3074":3075,"_3076":3077},"__typename","Article","gid://shopify/Article/558643314744","multi-channel-inventory-management","Multichannel Inventory Management: Problems & Solutions","publishedAt","14 May 2025","image",{"_3012":3021,"_427":3022,"_3023":-5,"_3024":3025,"_3026":3027},"Image","https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/multichannel_20inventory_20management_b19da494-678b-4d92-be93-70f9625a695a.png?v=1747337729","altText","width",1848,"height",782,"tags",[3030],"Unified Commerce","excerpt","excerptHtml","seo",{"_3012":3035,"_381":-5,"_1312":-5},"SEO","authorV2",{"_3012":3038,"_22":3039,"_3040":3041,"_3042":1545},"ArticleAuthor","Adam Rogers","avatarUrl","https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200&d=404","isDisabledAuthor","metafields",[-7,3045],{"_3012":3046,"_2428":3047,"_3052":3053,"_3054":3055},"Metafield",[3048],{"_22":3049,"_3050":3051},"Michael Keenan","slug","michael-keenan","key","authors","references",{"_3012":3056,"_3057":3058},"MetafieldReferenceConnection","edges",[3059],{"_3012":3060,"_3061":3062},"MetafieldReferenceEdge","node",{"_3012":3063,"_187":3064,"_1894":3051,"_3065":3066},"Metaobject","gid://shopify/Metaobject/7756349496","field",{"_3012":3067,"_2428":3049},"MetaobjectField","imageUrl","imageAltText","imageClass","createdAt","createdAtRaw","modifiedAt","modifiedAtRaw","2025-05-14T18:14:00Z","topicHandle","unified-commerce",{"_3012":3013,"_187":3079,"_1894":3080,"_381":3081,"_3017":3082,"_3019":3083,"_3028":3086,"_136":994,"_3031":3087,"_3032":3087,"_3033":3088,"_3036":3090,"_3043":3091,"_3068":3084,"_3069":3085,"_3070":-7,"_3071":-7,"_3072":-7,"_3073":3082,"_3074":3098,"_3076":3077},"gid://shopify/Article/558642921528","multi-channel-social-selling","Social Selling in 2025: Effective Strategies to Boost Your Business","15 Mar 2025",{"_3012":3021,"_427":3084,"_3023":3085,"_3024":3025,"_3026":3027},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/social-selling-strategy_42249f3a-fcf6-4d7f-98e4-7ba04d3588f7.jpg?v=1742220692","Five image cards showcasing clothing items: a striped shirt, a blue hat, sunglasses, denim jeans, and black shoes, set against a gradient background.",[3030],"Learn what social selling is and discover 10 practical strategies to connect with customers and drive sales on social.",{"_3012":3035,"_381":-5,"_1312":3089},"Learn what social selling is, see real-world examples from top brands, and discover 10 practical strategies to connect with customers and drive sales on social.",{"_3012":3038,"_22":3039,"_3040":3041,"_3042":1545},[-7,3092],{"_3012":3046,"_2428":3093,"_3052":3053,"_3054":3095},[3094],{"_22":3049,"_3050":3051},{"_3012":3056,"_3057":3096},[3097],{"_3012":3060,"_3061":3062},"2025-03-15T18:14:00Z",{"_3012":3013,"_187":3100,"_1894":3101,"_381":3102,"_3017":3103,"_3019":3104,"_3028":3109,"_136":994,"_3031":3110,"_3032":3111,"_3033":3112,"_3036":3113,"_3043":3114,"_3068":3105,"_3069":3106,"_3070":-7,"_3071":3103,"_3072":3129,"_3073":3103,"_3074":3130,"_3076":3077},"gid://shopify/Article/558642692152","instagram-live-shopping","Instagram Live Shopping: Best Practices for Ecommerce Businesses","21 Dec 2022",{"_3012":3021,"_427":3105,"_3023":3106,"_3024":3107,"_3026":3108},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/7wEeRdtS33vzXr18sBrFDl_e630e1cb-0de6-49f9-8007-8eb765cd076f.jpg?v=1741890570","instaglive",3840,2160,[3030],"Discover the benefits of using Instagram Live for online shopping and how to successfully host a live shopping event on the platform. Includes best practices for maximizing engagement and sales during your live streams.","

Discover the benefits of using Instagram Live for online shopping and how to successfully host a live shopping event on the platform. Includes best practices for maximizing engagement and sales during your live streams.

",{"_3012":3035,"_381":-5,"_1312":-5},{"_3012":3038,"_22":3039,"_3040":3041,"_3042":1545},[3115,3118],{"_3012":3046,"_2428":3116,"_3052":3117,"_3054":-5},"2022-12-21T00:00:00.000-05:00","published_date",{"_3012":3046,"_2428":3119,"_3052":3053,"_3054":3123},[3120],{"_22":3121,"_3050":3122},"Tamara Franklin","tamara-franklin",{"_3012":3056,"_3057":3124},[3125],{"_3012":3060,"_3061":3126},{"_3012":3063,"_187":3127,"_1894":3122,"_3065":3128},"gid://shopify/Metaobject/7756873784",{"_3012":3067,"_2428":3121},"2022-12-21","2022-12-21T19:14:00Z",{"_3012":3013,"_187":3132,"_1894":3133,"_381":3134,"_3017":3135,"_3019":3136,"_3028":3139,"_136":994,"_3031":3140,"_3032":3141,"_3033":3142,"_3036":3143,"_3043":3144,"_3068":3137,"_3069":3138,"_3070":-7,"_3071":-7,"_3072":-7,"_3073":3135,"_3074":3158,"_3076":3077},"gid://shopify/Article/558642561080","dtc-trends","DTC Trends: 9 Tips, Insights & Notable Stats for 2025","3 Jul 2025",{"_3012":3021,"_427":3137,"_3023":3138,"_3024":3025,"_3026":3027},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/dtc_20ecommerce_20trends_7c43bf1d-6bf2-4336-bde0-2fea12f3eaae.jpg?v=1751893889","A 3D bar graph with five glowing bars in various heights, set against a black background.",[3030],"DTC trends have evolved. Read what the top DTC experts and latest reports are saying about the most recent trends in this article.","

DTC trends have evolved. Read what the top DTC experts and latest reports are saying about the most recent trends in this article.

",{"_3012":3035,"_381":-5,"_1312":-5},{"_3012":3038,"_22":3049,"_3040":3041,"_3042":1545},[-7,3145],{"_3012":3046,"_2428":3146,"_3052":3053,"_3054":3151},[3147,3150],{"_22":3148,"_3050":3149},"Ashley R. Cummings","ashley-r-cummings",{"_22":3049,"_3050":3051},{"_3012":3056,"_3057":3152},[3153,3157],{"_3012":3060,"_3061":3154},{"_3012":3063,"_187":3155,"_1894":3149,"_3065":3156},"gid://shopify/Metaobject/7756841016",{"_3012":3067,"_2428":3148},{"_3012":3060,"_3061":3062},"2025-07-03T18:14:00Z",{"_3012":3013,"_187":3160,"_1894":3161,"_381":3162,"_3017":3163,"_3019":3164,"_3028":3167,"_136":994,"_3031":3168,"_3032":3169,"_3033":3170,"_3036":3171,"_3043":3172,"_3068":3165,"_3069":3166,"_3070":-7,"_3071":-7,"_3072":-7,"_3073":3163,"_3074":3179,"_3076":3077},"gid://shopify/Article/558642266168","o2o-online-to-offline-commerce","What Is O2O Commerce? Tools and How To Implement (2025)","20 Nov 2024",{"_3012":3021,"_427":3165,"_3023":3166,"_3024":3025,"_3026":3027},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/o2o-commerce.jpg?v=1732113207","Isometric illustration of a small, modern store with a mouse cursor on a blue gradient background.",[3030],"Learn how to adopt the offline-to-online (O2O) business model—with examples from top brands.","

Learn how to adopt the offline-to-online (O2O) business model—with examples from top brands.

",{"_3012":3035,"_381":-5,"_1312":3168},{"_3012":3038,"_22":3039,"_3040":3041,"_3042":1545},[-7,3173],{"_3012":3046,"_2428":3174,"_3052":3053,"_3054":3176},[3175],{"_22":3049,"_3050":3051},{"_3012":3056,"_3057":3177},[3178],{"_3012":3060,"_3061":3062},"2024-11-20T06:00:00Z",{"_3012":3013,"_187":3181,"_1894":3182,"_381":3183,"_3017":3184,"_3019":3185,"_3028":3188,"_136":994,"_3031":3189,"_3032":3190,"_3033":3191,"_3036":3193,"_3043":3194,"_3068":3186,"_3069":3187,"_3070":-7,"_3071":-7,"_3072":-7,"_3073":3184,"_3074":3208,"_3076":3077},"gid://shopify/Article/558641971256","dtc-brands","40 Direct-to-Consumer Brands To Explore (2025)","8 Dec 2024",{"_3012":3021,"_427":3186,"_3023":3187,"_3024":3025,"_3026":3027},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/dtc-brands.png?v=1733756531","Fashion items floating out of a box, including a jacket, shoes, and hat, on a soft green background.",[3030],"The direct-to-consumer space is a busy one, yet some brands manage to stand out. Learn about the best of the best DTC companies and what makes them stand out.","

The direct-to-consumer space is a busy one, yet some brands manage to stand out. Learn about the best of the best DTC companies and what makes them stand out.

",{"_3012":3035,"_381":3183,"_1312":3192},"Learn about the best of the best DTC brands and what makes them stand out.",{"_3012":3038,"_22":3039,"_3040":3041,"_3042":1545},[-7,3195],{"_3012":3046,"_2428":3196,"_3052":3053,"_3054":3201},[3197,3200],{"_22":3198,"_3050":3199},"Marijana Kay","marijana-kay",{"_22":3049,"_3050":3051},{"_3012":3056,"_3057":3202},[3203,3207],{"_3012":3060,"_3061":3204},{"_3012":3063,"_187":3205,"_1894":3199,"_3065":3206},"gid://shopify/Metaobject/7756415032",{"_3012":3067,"_2428":3198},{"_3012":3060,"_3061":3062},"2024-12-08T05:00:00Z",{"_3012":3013,"_187":3210,"_1894":3211,"_381":3212,"_3017":3213,"_3019":3214,"_3028":3219,"_136":994,"_3031":3220,"_3032":3221,"_3033":3222,"_3036":3223,"_3043":3224,"_3068":3215,"_3069":3216,"_3070":-7,"_3071":3213,"_3072":3238,"_3073":3213,"_3074":3239,"_3076":3077},"gid://shopify/Article/558641610808","nana-and-bird-created-the-ultimate-customer-experience-with-shopify-pos","How Switching from Vend to Shopify POS Helped Nana & Bird Create the Ultimate Customer Experience","13 Jul 2022",{"_3012":3021,"_427":3215,"_3023":3216,"_3024":3217,"_3026":3218},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/14oLB0D8LEmBHHc7bt07b2_3c2994f7-3a0d-48c8-ba48-3daf8df4b4c0.jpg?v=1712945600","Nana & Bird Singapore",1980,1114,[3030],"Nana & Bird is a luxury women’s fashion and lifestyle boutique, born from the pop-up experiments of lifelong friends, Georgina Koh and Tan Chiew Ling.When they first opened their retail store, they chose Vend POS. Their experience with the platform, however, left a lot to be desired. Sales and inventory wouldn’t sync between their Shopify site and retail store, checkout was slow, and fragmented customer data made running a membership program challenging. When the duo were planning their retail store’s renovation, unifying their ecommerce and physical store was a top priority. To ensure they had one reliable system of record to run their entire business, Georgina and Chew Ling chose Shopify POS.","

Nana & Bird is a luxury women’s fashion and lifestyle boutique, born from the pop-up experiments of lifelong friends, Georgina Koh and Tan Chiew Ling.

When they first opened their retail store, they chose Vend POS. Their experience with the platform, however, left a lot to be desired. Sales and inventory wouldn’t sync between their Shopify site and retail store, checkout was slow, and fragmented customer data made running a membership program challenging.

When the duo were planning their retail store’s renovation, unifying their ecommerce and physical store was a top priority. To ensure they had one reliable system of record to run their entire business, Georgina and Chew Ling chose Shopify POS.

",{"_3012":3035,"_381":-5,"_1312":-5},{"_3012":3038,"_22":994,"_3040":3041,"_3042":1545},[3225,3227],{"_3012":3046,"_2428":3226,"_3052":3117,"_3054":-5},"2022-07-13T08:00:00.000+08:00",{"_3012":3046,"_2428":3228,"_3052":3053,"_3054":3232},[3229],{"_22":3230,"_3050":3231}," Steve Colquhoun","steve-colquhoun",{"_3012":3056,"_3057":3233},[3234],{"_3012":3060,"_3061":3235},{"_3012":3063,"_187":3236,"_1894":3231,"_3065":3237},"gid://shopify/Metaobject/7756939320",{"_3012":3067,"_2428":3230},"2022-07-13","2024-04-12T18:13:19Z",{"_3012":3013,"_187":3241,"_1894":3242,"_381":3243,"_3017":3244,"_3019":3245,"_3028":3248,"_136":994,"_3031":3249,"_3032":3250,"_3033":3251,"_3036":3252,"_3043":3253,"_3068":3246,"_3069":3247,"_3070":-7,"_3071":-7,"_3072":-7,"_3073":3244,"_3074":3265,"_3076":3077},"gid://shopify/Article/558637482040","direct-to-consumer-business-model-cpg","CPG DTC Guide: How to Sell Consumer Packaged Goods Online","14 May 2024",{"_3012":3021,"_427":3246,"_3023":3247,"_3024":3107,"_3026":3108},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/ShopifyPlus_Blog_CPG_D2C_3840x2160_aba759a7-e601-40c3-bff8-0a780eaf1b34.jpg?v=1719388534","Illustration of a virtual shopping screen with various bottles and packages lined up on shelves, showing an online marketplace.",[3030],"Selling goods like cleaning products and personal care items can be a lucrative business—and selling them directly to consumers cuts out the retail middleman.","

Selling goods like cleaning products and personal care items can be a lucrative business—and selling them directly to consumers cuts out the retail middleman.

",{"_3012":3035,"_381":3243,"_1312":3249},{"_3012":3038,"_22":3039,"_3040":3041,"_3042":1545},[-7,3254],{"_3012":3046,"_2428":3255,"_3052":3053,"_3054":3259},[3256],{"_22":3257,"_3050":3258},"Special Guest Contributor","special-guest-contributor",{"_3012":3056,"_3057":3260},[3261],{"_3012":3060,"_3061":3262},{"_3012":3063,"_187":3263,"_1894":3258,"_3065":3264},"gid://shopify/Metaobject/7755366456",{"_3012":3067,"_2428":3257},"2024-05-14T14:30:00Z",{"_3012":3013,"_187":3267,"_1894":3268,"_381":3269,"_3017":3270,"_3019":3271,"_3028":3274,"_136":994,"_3031":3275,"_3032":3276,"_3033":3277,"_3036":3278,"_3043":3279,"_3068":3272,"_3069":3273,"_3070":-7,"_3071":-7,"_3072":-7,"_3073":3270,"_3074":3291,"_3076":3077},"gid://shopify/Article/558637350968","o2o-examples-marketing","Win Online and Retail Using O2O Marketing to Boost Sales","26 Nov 2024",{"_3012":3021,"_427":3272,"_3023":3273,"_3024":3025,"_3026":3027},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/o2o_20marketing.jpg?v=1732647379","Hypefest 2018: O2O Examples from the Forefront of Marketing & Retail",[3030],"Learn the key components of O2O marketing and how Shopify can help boost sales.","Learn the key components of O2O marketing and how Shopify can help boost sales. ",{"_3012":3035,"_381":3269,"_1312":3275},{"_3012":3038,"_22":3049,"_3040":3041,"_3042":1545},[-7,3280],{"_3012":3046,"_2428":3281,"_3052":3053,"_3054":3285},[3282],{"_22":3283,"_3050":3284},"Elise Dopson","elise-dopson",{"_3012":3056,"_3057":3286},[3287],{"_3012":3060,"_3061":3288},{"_3012":3063,"_187":3289,"_1894":3284,"_3065":3290},"gid://shopify/Metaobject/7756283960",{"_3012":3067,"_2428":3283},"2024-11-26T06:00:00Z",{"_3293":1545,"_3294":1354,"_3295":1545},"hasNextPage","hasPreviousPage","hasThirdPage","topicContent",{"_381":3030,"_1312":3298,"_1894":3077},"Create seamless shopping experiences for customers worldwide. Delve into how businesses can integrate omnichannel strategies, retail and POS, and multi-channel retailing facets to streamline operations, enhance customer engagement, and expand their global reach.","subNavTopics",[3301,3305,3310,3315,3320,3324,3297],{"_381":3302,"_1312":3303,"_1894":3304,"_106":1057},"Enterprise ecommerce","Strategies for managing high volume transactions, integrating complex supply chains, and customizing global storefronts for enterprise-level sales.","enterprise-ecommerce",{"_381":3306,"_1312":3307,"_1894":3308,"_106":3309},"Total cost of ownership (TCO)","Understand the return on investment for various ecommerce strategies and technologies, helping you make informed decisions about where to allocate resources.","tco","globe",{"_381":3311,"_1312":3312,"_1894":3313,"_106":3314},"Migrations","Guiding you through the technical and strategic processes involved in moving your store from one ecommerce platform to another.","migrations","trend",{"_381":3316,"_1312":3317,"_1894":3318,"_106":3319},"B2B Ecommerce","Offer personalized experiences that cater specifically to business clients, such as custom pricing, bulk ordering, and exclusive product lines.","b2b-ecommerce","cycle",{"_381":1911,"_1312":3321,"_1894":3322,"_106":3323},"Learn how to integrate sophisticated backend systems with flexible frontend designs to create a fluid, responsive online shopping experience in a headless commerce setup.","headless-commerce","laptop",{"_381":3325,"_1312":3326,"_1894":3327,"_106":3328},"Announcements","Stay informed with the latest updates, upgrades, and new features from Shopify, a leading ecommerce platform.","announcements","channels","popularArticles",[3331,3336,3341,3345,3348,3353,3358,3363],{"_1894":3332,"_381":3333,"_3028":3334},"enterprise-ecommerce-platforms","How to Choose an Enterprise Ecommerce Platform for Your Scaling Store",[3335],"Enterprise commerce",{"_1894":3337,"_381":3338,"_3028":3339},"total-cost-of-ownership","How to Calculate Total Cost of Ownership for Enterprise Software",[3340],"TCO",{"_1894":3342,"_381":3343,"_3028":3344},"ecommerce-replatforming-guide","Ecommerce Replatforming: A Step-by-Step Guide To Migration",[3311],{"_1894":3318,"_381":3346,"_3028":3347},"What Is B2B Ecommerce? Types + Examples",[3316],{"_1894":3349,"_381":3350,"_3028":3351},"dtc-marketing","The Complete Guide to Direct-to-Consumer (DTC) Marketing (2024)",[3352],"Direct to consumer (DTC)",{"_1894":3354,"_381":3355,"_3028":3356},"ecommerce-personalization-examples","Ecommerce Personalization: Benefits, Examples, and 7 Tactics for 2024",[3357],"Tips and strategies",{"_1894":3359,"_381":3360,"_3028":3361},"multi-channel-software-listing-selling-management","How To Sell on Multiple Channels Without the Logistical Headache (2024)",[3362],"Multi-Channel",{"_1894":3364,"_381":3365,"_3028":3366},"composable-commerce","Composable Commerce: What It Means and Is It Right for You?",[3302],"actionData"]