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We hate SPAM and promise to keep your email address safe.",{"_1146":2200,"_1334":2201,"_2202":2203,"_2204":2205},"Free Ebook: Ecommerce Analytics for Beginners","Find out which metrics are the key to establishing and growing your online business. This free guide is the perfect first step in learning about ecommerce analytics.","cta","Get the free ebook now","modal_headline","Get Ecommerce Analytics for Beginners delivered right to your inbox.","appointment_confirm",{"_1146":2208,"_1334":2209,"_2202":2210,"_2204":2211},"Free Appointment Confirmation Templates","Lock in bookings with clear, ready-to-use messages for virtual, recurring, and consultation appointments.","Download templates","Get the free appointment confirmation templates delivered right to your inbox.","appointment_reminder",{"_1146":2214,"_1334":2215,"_2202":2210,"_2204":2216},"Free Appointment Reminder Templates","Reduce no-shows with ready-to-send messages that nudge customers at just the right time.","Get the free appointment reminder templates delivered right to your inbox.","back_to_school",{"_1146":2219,"_1334":2220,"_2202":2221,"_2204":2222,"_2223":2224},"The Complete Guide to Back to School Marketing for Retail Stores","Get an update on this year's back to school marketing trends, compare strategies, and build out your plan with this short guide.","Get your free guide now","Get the Back to School Marketing Guide delivered right to your inbox.","modal_success_heading","Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify.","beauty_business_checklist",{"_1146":2227,"_1334":2228,"_2202":2229,"_2204":2230},"Free Beauty Business Startup Checklist","Transform your passion for beauty into a thriving business with this step-by-step guide.","Download checklist","Get the free beauty business startup checklist delivered right to your inbox.","bio_template",{"_1146":2233,"_1334":2234,"_2202":2235,"_2204":2236,"_2223":2224},"Free Professional Bio Template","Make a lasting first impression! Elevate your professional image with our easy-to-use template.","Download template","Get the free professional bio template delivered right to your inbox.","brand_guide_template",{"_1146":2239,"_1334":2240,"_2202":2235,"_2204":2241,"_2223":2224},"Free Brand Guide Template","You’ve built a strong brand. Keep it consistent across all your channels with our detailed brand guide template.","Get the free brand guide template delivered right to your inbox.","brand_storytelling",{"_1146":2244,"_1334":2245,"_2202":2246,"_2204":2247},"Free Worksheet: Brand Storytelling","Use this handy exercise as a guide to help you craft a compelling brand story and build a loyal audience through the power of storytelling.","Get the worksheet","Get our free Brand Storytelling Worksheet delivered right to your inbox.",{"_1146":2249,"_1334":2250,"_2202":2251,"_2204":2252},"Free Reading List: How to Brand Your Business","A great brand can help your products stand out from the crowd. Get a crash course in small business branding with our free, curated list of high-impact articles.","Get the free reading list","Get our Branding reading list delivered right to your inbox.","branding_kit",{"_1146":2255,"_1334":2256,"_2202":2257,"_2204":2258,"_2223":2259},"Free Business Branding Kit","Craft a powerful brand identity that stands out in the market. Use these free templates and tools to help you build a cohesive and memorable brand.","Download now","Get the branding kit delivered right to your inbox.","Thanks for downloading. You'll receive your free kit soon. In the meantime, start building your store with a free trial of Shopify.","business_card_template",{"_1146":2262,"_1334":2263,"_2202":2210,"_2204":2264},"Free Professional Business Card Templates","Make lasting first impressions with customizable cards that turn chance meetings into business opportunities—ready for print in minutes.","Get the free professional business card templates delivered right to your inbox.","business_case_template",{"_1146":2267,"_1334":2268,"_2202":2269,"_2204":2270,"_2223":2224},"Free Business Case Template","Turn your big ideas into reality. Our user-friendly template is here to help you create a compelling business case with ease.","Get the template now","Get our template delivered right to your inbox.","business_letter",{"_1146":2273,"_1334":2274,"_2202":2269,"_2204":2270,"_2223":2224},"Free Business Letter Template","Communicate clearly and effectively. Use this customizable template to create a polished business letter that makes a great impression.","business_model_canvas",{"_1146":2277,"_1334":2278,"_2202":2269,"_2204":2270,"_2223":2224},"Free Business Model Canvas Template","Streamline your business planning! This easy-to-use template helps you visualize your business model and identify key components for success.","business_proposal",{"_1146":2281,"_1334":2282,"_2202":2235,"_2204":2283},"Free Business Proposal Template","Land your next big deal with ease! Our easy-to-follow template helps you craft proposals that not only impress but also seal the deal.","Get our business proposal template delivered right to your inbox.","businessplan",{"_1146":2286,"_1334":2287,"_2202":2269,"_2204":2288},"Free: Business Plan Template","Business planning is often used to secure funding, but plenty of business owners find writing a plan valuable, even if they never work with an investor. That’s why we put together a free business plan template to help you get started.","Get the business plan template delivered right to your inbox.","businessideas",{"_1146":2291,"_1334":2292,"_2202":2293,"_2204":2294},"Free: The Big List of Business Ideas","To help you find the inspiration to start, we compiled a list of 100+ in-demand business ideas, broken down into categories like fitness, apparel, and gaming.","Get the list now","Get the big list of business ideas delivered right to your inbox.","camera_checklist",{"_1146":2297,"_1334":2298,"_2202":2299,"_2204":2300},"How to take product photos like a pro","This essential guide will help you shoot stunning product photos, with tips, equipment lists, and easy-to-follow shooting instructions.","Download guide","Get the guide delivered right to your inbox.","cancel_policy",{"_1146":2303,"_1334":2304,"_2202":2257,"_2204":2305},"Free Cancellation Policy Template","Protect your time with a clear and professional cancellation policy. This template makes it easy to create.","Get the template delivered right to your inbox.","case_studies",{"_1146":2308,"_1334":2309,"_2202":2310,"_2204":2311},"Free Video Series: Ecommerce Inspiration","Feeling uninspired? Watch some of the world's most successful entrepreneurs share their best advice for new business owners.","Get the free video series","Get our Ecommerce Inspiration video series delivered right to your inbox.","case_study_template",{"_1146":2314,"_1334":2315,"_2202":2269,"_2204":2316},"Free Case Study Template","Show your expertise and highlight your company’s success with our free case study template.","Get the case study template delivered right to your inbox.","cash_flow_template",{"_1146":2319,"_1334":2320,"_2202":2269,"_2204":2321},"Free Cash Flow Statement Template","Balancing your books can be stressful. Take charge of your finances with our free cash flow statement template.","Get the cash flow statement template delivered right to your inbox.","competitive",{"_1146":2324,"_1334":2325,"_2202":2269,"_2204":2326},"Free: Competitive Analysis Template","By evaluating the strengths and weaknesses of your competition, you can begin to formulate how to give your company an advantage. Download our free competitive analysis template and gain an edge over the competition.","Get the competitive analysis template delivered right to your inbox.","coms_strategy",{"_1146":2329,"_1334":2330,"_2202":2235,"_2204":2331},"Free Communication Strategy Template","Turn random messaging into connected conversations with this simple strategy template. No guesswork, just results.","Get the free communication strategy template delivered right to your inbox.","content_strategy_template",{"_1146":2334,"_1334":2335,"_2202":2269,"_2204":2336},"Free Content Strategy Template","Create content that truly connects and engages. Our template helps you plan and execute your vision, keeping your goals on track.","Get the content strategy template delivered right to your inbox.","copywriting",{"_1146":2339,"_1334":2340,"_2202":2251,"_2204":2341},"Free Reading List: Copywriting Tactics for Entrepreneurs","Is your website content costing you sales? Learn how to improve your website copy with our free, curated list of high-impact articles.","Get our Copywriting Tactics reading list delivered right to your inbox.","copywriting_research",{"_1146":2344,"_1334":2345,"_2202":2235,"_2204":2305},"Research the words you use to sell","Use this free template to help you enhance your website and connect with customers. Research the words competitors use and analyze customer feedback to help you write compelling copy.","cost_start_business",{"_1146":2348,"_1334":2349,"_2202":2350,"_2204":2351},"Free Business Start-up Costs Calculator","Plan your launch confidently with this comprehensive calculator that tracks every expense.","Get your calculator","Get the calculator delivered right to your inbox.","customer_email",{"_1146":2354,"_1334":2355,"_2202":2235,"_2204":2356},"Free Customer Service Email Templates","Make responding to customer inquiries quicker and more effective with these free templates.","Get the templates delivered right to your inbox.","customer_journey",{"_1146":2359,"_1334":2360,"_2202":2235,"_2204":2305,"_2223":2224},"Free Customer Journey Map Template","Your customers know why they’re engaging with your brand. But do you know what they’re going through? Use this free template to craft a shopping experience they’ll love.","customerservice",{"_1146":2363,"_1334":2364,"_2202":2251,"_2204":2365},"Free Reading List: Customer Service Strategies","Focusing on customer service can turn negative interactions into positive reviews (and repeat customers). Learn how with our free, curated list of high-impact articles.","Get the reading list delivered right to your inbox.","cvp_analysis",{"_1146":2368,"_1334":2369,"_2202":2235,"_2204":2370},"Free CVP Analysis Template","Know exactly when your business will become profitable with this break-even calculator—the financial tool that turns guesswork into growth strategy.","Get the free CVP analysis template delivered right to your inbox.","decision_matrix",{"_1146":2373,"_1334":2374,"_2202":2269,"_2204":2305,"_2223":2224},"Free Decision Matrix Template","Have a tough decision to make? This template helps you evaluate options and simplifies the decision making process so you can make confident choices.","design",{"_1146":2377,"_1334":2378,"_2202":2251,"_2204":2379},"Free Reading List: Online Store Design Tips","Your online store's appearance can have a big impact sales. Unleash your inner designer with our free, curated list of high-impact articles.","Get our Store Design reading list delivered right to your inbox.","dog_boarding_business_checklist",{"_1146":2382,"_1334":2383,"_2202":2229,"_2204":2384},"Free Dog Boarding Business Checklist","Launch a facility that owners trust and pups love with this step-by-step guide—the essential checklist that turns dog lovers into successful entrepreneurs.","Get the free dog boarding business checklist delivered right to your inbox.","digital_marketing_kit",{"_1146":2387,"_1334":2388,"_2202":2257,"_2204":2389,"_2223":2390},"Free Digital Marketing Toolkit","Unlock the secrets to successful online marketing. This free resource is packed with strategies, templates, and insights to elevate your brand’s digital presence.","Get the toolkit delivered right to your inbox.","Thanks for downloading. You'll receive your free toolkit soon. In the meantime, start building your store with a free trial of Shopify.",{"_1146":2392,"_1334":2393,"_2202":2203,"_2204":2394},"Free Ebook: How to Grow Your Ecommerce Business with Email Marketing","Whether you're just getting started or dreaming up your next big campaign, this email marketing guide will provide you with insights and ideas to help your business grow.","Get our Email Marketing guide delivered right to your inbox.","email_marketing_strat",{"_1146":2397,"_1334":2398,"_2202":2299,"_2204":2399},"Free Email Marketing Strategy Guide","Skip the trial and error with proven strategies that turn subscribers into customers and customers into fans.","Get the free email marketing strategy guide delivered right to your inbox.","excel_inventory",{"_1146":2402,"_1334":2403,"_2202":2257,"_2204":2404},"Free Excel Inventory Management Template","Simplify your inventory tracking and management with this easy-to-use Excel template.","Get this template delivered right to your inbox.","expense_report",{"_1146":2407,"_1334":2408,"_2202":2269,"_2204":2270,"_2223":2224},"Free Expense Report Template","Make tracking your expenses and reimbursements a whole lot easier. Our simple template keeps things accurate and saves you time.","financial_plan",{"_1146":2411,"_1334":2412,"_2202":2235,"_2204":2413},"Free Small Business Financial Plan Template","Stop flying blind with your business finances—this template turns confusion into clarity.","Get the free small business financial plan template delivered right to your inbox.","fitness_marketing_plan",{"_1146":2416,"_1334":2417,"_2202":2235,"_2204":2418},"Free Fitness Business Marketing Plan Template","Turn your marketing into memberships. This ready-to-use template is built specifically for fitness pros—whether you're running a busy gym, cozy studio, or personal training business.","Get the free fitness business marketing plan template delivered right to your inbox.","follow_up_email",{"_1146":2421,"_1334":2422,"_2202":2210,"_2204":2423},"Free Follow-up Email Templates","Stop staring at blank screens. These six ready-to-customize templates help you nail every follow-up without second-guessing every word. Just copy, customize, and convert.","Get the free follow-up email templates delivered right to your inbox.","gantt_chart",{"_1146":2426,"_1334":2427,"_2202":2235,"_2204":2428},"Free Gantt Chart Template","Visualize your business projects from concept to completion with this ready-to-use template—the planning tool that turns rocky launches into coordinated wins.","Get the free Gantt chart template delivered right to your inbox.","googleshopping",{"_1146":2431,"_1334":2432,"_2202":2203,"_2204":2433},"Free Ebook: Google Shopping for Small Businesses","Google Shopping ads are one of the leading traffic sources that can give you the ultimate edge. Discover this hidden gem often overlooked by your competition.","Get Google Shopping for Small Businesses delivered right to your inbox.","go_to_market",{"_1146":2436,"_1334":2437,"_2202":2235,"_2204":2438},"Free Go-to-Market Strategy Template","Plan your product launch with precision. Our template can help you reach and convert your target audience efficiently.","Get your free go-to-market strategy template delivered right to your inbox.","gym_business_plan",{"_1146":2441,"_1334":2442,"_2202":2235,"_2204":2443},"Free Gym Business Plan Template","Muscle up your business strategy with this blueprint. Get a clear plan for opening and growing a successful gym without the guesswork.","Get the free gym business plan template delivered right to your inbox.","gym_marketing_plan",{"_1146":2446,"_1334":2447,"_2202":2235,"_2204":2448},"Free Gym Marketing Plan Template","Build a stronger business with a marketing plan designed specifically for gyms and fitness businesses.","Get the free gym marketing plan template delivered right to your inbox.","health_coaching_business_checklist",{"_1146":2451,"_1334":2452,"_2202":2229,"_2204":2453},"Free Health Coaching Business Checklist","Launch your coaching practice with clarity and purpose using this guide—the checklist that turns wellness wisdom into a thriving business.","Get the free health coaching business checklist delivered right to your inbox.","hiring_questions",{"_1146":2456,"_1334":2457,"_2202":2458,"_2204":2459,"_2223":2224},"Free Guide: Interview Questions for Hiring Retail Employees","Hiring competent retail employees is becoming increasingly challenging. Use this guide to ask the right questions during the interview process to ensure you hire the right people for your store.","Get the free guide now","Get our guide Interview Questions for Hiring Retail Employees delivered right to your inbox.","holiday_selling_2021",{"_1146":2462,"_1334":2463,"_2202":2458,"_2204":2464,"_2223":2224},"Free Holiday Selling Guide: Top 10 Holiday Selling Tips for Retail Stores","A sale can happen anywhere, at any time. Use our top 10 strategies to unify your customer touch points and set yourself up for holiday success.","Get our Top 10 Holiday Selling Tips for Retail Stores delivered right to your inbox.","international_shipping",{"_1146":2467,"_1334":2468,"_2202":2257,"_2204":2469,"_2223":2470},"Free International Shipping Checklist","Expand your business globally with confidence. This free checklist ensures you have everything in place for smooth and compliant shipments.","Get the checklist delivered right to your inbox.","Thanks for downloading. You'll receive your free checklist soon. In the meantime, start building your store with a free trial of Shopify.","inventory_templates",{"_1146":2473,"_1334":2474,"_2202":2475,"_2204":2476,"_2223":2477},"5 Free Templates to Better Understand Your Inventory","Calculate your businesses cost of goods sold, sell through rate, inventory turnover, saftey stock, economic order quantity, or reorder point with ease using these custom templates. (No math required!)","Get your free templates","Get your Inventory Templates delivered right to your inbox.","Thanks for downloading. You'll receive your free templates soon. In the meantime, start building your store with a free trial of Shopify.","investment_proposal",{"_1146":2480,"_1334":2481,"_2202":2235,"_2204":2482},"Free Investment Proposal Template","Land the funding you need with this pitch template—skip the learning curve and speak the language investors can't resist.","Get the free investment proposal template delivered right to your inbox.","invoice_template",{"_1146":2485,"_1334":2486,"_2202":2257,"_2204":2487,"_2223":2488},"Free Invoice Template","Streamline your billing process with a customizable invoice template.","Get your invoice template delivered right to your inbox.","Thanks for downloading. You'll receive your free template soon. In the meantime, start building your store with a free trial of Shopify.","keyword_research_template",{"_1146":2491,"_1334":2492,"_2202":2235,"_2204":2305},"Free keyword research template","Use this free keyword research template to unlock opportunities and manage your SEO strategy. Drive targeted traffic to your website by tracking search volume, ranking difficulty, user intent, and content ideas.","marketing_plan",{"_1146":2495,"_1334":2496,"_2202":2235,"_2204":2497,"_2223":2477},"Free Marketing Plan Template","Create a detailed marketing plan that gets results. Our template helps you design strategies and actions to effectively reach your audience.","Get your marketing plan template delivered right to your inbox.","marketing_proposal",{"_1146":2500,"_1334":2501,"_2202":2235,"_2204":2502,"_2223":2488},"Free Marketing Proposal Template","Impress with a professional marketing proposal. This free template provides a clear structure and essential elements to help you create compelling proposals.","Get your template delivered right to your inbox.","okr_template",{"_1146":2505,"_1334":2506,"_2202":2269,"_2204":2502,"_2223":2488},"Free OKR Template","Align your team and boost performance. This simple template helps you set clear objectives and track key results for measurable success.","one_pager",{"_1146":2509,"_1334":2510,"_2202":2269,"_2204":2502,"_2223":2488},"Free One Pager Template","Present your ideas clearly and concisely. This template helps you summarize your key points perfectly.","open_barber_checklist",{"_1146":2513,"_1334":2514,"_2202":2229,"_2204":2515},"Free Barber Shop Opening Checklist","Launch a shop that delivers sharp cuts and steady profits with this comprehensive guide—the checklist that turns barber skills into business success.","Get the free barber shop opening checklist delivered right to your inbox.","open_cat_checklist",{"_1146":2518,"_1334":2519,"_2202":2229,"_2204":2520},"Free Cat Café Opening Checklist","Launch your purr-fect business with this comprehensive guide—the essential checklist that covers everything from zoning permits to feline furnishings.","Get the free cat café opening checklist delivered right to your inbox.","open_pilates_checklist",{"_1146":2523,"_1334":2524,"_2202":2229,"_2204":2525},"Free Pilates Studio Opening Checklist","Launch a studio that balances client transformation with business growth using this detailed guide—the checklist that turns expertise into entrepreneurial success.","Get the free pilates studio opening checklist delivered right to your inbox.","open_salon_checklist",{"_1146":2528,"_1334":2529,"_2202":2229,"_2204":2530},"Free Salon Opening Checklist","Launch your salon with confidence using this comprehensive guide—the essential checklist that turns startup stress into step-by-step success.","Get the free salon opening checklist delivered right to your inbox.","open_yoga_checklist",{"_1146":2533,"_1334":2534,"_2202":2229,"_2204":2535},"Free Yoga Studio Opening Checklist","Create a sanctuary that nurtures both students and profit with the step-by-step guide—from first plan to first class.","Get the free yoga studio opening checklist delivered right to your inbox.","opening_closing_checklist",{"_1146":2538,"_1334":2539,"_2202":2540,"_2204":2541,"_2223":2224},"Free Checklist for Opening and Closing Your Store","Ensure all protocols and procedures are completed each time you open and close your store with this handy, easy-to-follow checklist.","Get the free checklist","Get our Opening and Closing Checklist delivered right to your inbox.","optimization",{"_1146":2544,"_1334":2545,"_2202":2251,"_2204":2546},"Free Reading List: Conversion Optimization for Beginners","Turn more website visitors into customers by getting a crash course in conversion optimization. Access our free, curated list of high-impact articles below.","Get our Conversion Optimization reading list delivered right to your inbox.","packaging_calculator",{"_1146":2549,"_1334":2550,"_2202":2551,"_2204":2351},"Calculate your packaging costs","Use this free calculator to estimate your packaging expenses. Get insights into labor, materials, and design costs to make informed decisions for your business.","Download calculator","packing_slip",{"_1146":2554,"_1334":2555,"_2202":2269,"_2204":2556},"Free Packing Slip Template","Save time and effort by ensuring proper delivery of your products. Our free packing slip template helps you get started.","Get the packing slip template delivered right to your inbox.","parentpreneur",{"_1146":2559,"_1334":2560,"_2202":2257,"_2204":2561},"Playbook for the Aspiring Parentpreneur","Unleash your creativity and turn your passion into a thriving business with our Parentprenuer brainstorming guide. Discover new ideas, set realistic goals, and map out a plan for success.","Check your inbox for your copy of the Parentpreneur Playbook.","pay_stub",{"_1146":2564,"_1334":2565,"_2202":2566,"_2204":2305},"Free Pay Stub Template","Run payroll as smoothly as you run your business with this ready-to-use pay template.","Get your template","persona_template",{"_1146":2569,"_1334":2570,"_2202":2235,"_2204":2270,"_2223":2224},"Free User Persona Template","Maximize your product’s potential. Unlock insights to fine-tune your offerings and impress users. Our template makes it easy.","phonecases",{"_1146":2573,"_1334":2574,"_2202":2575,"_2204":2576},"Get a Free Phone Case Business in a Box","Free high quality phone case stock photos and a list of some places you can look to find phone case suppliers to work with.","Download startup bundle","Get our startup bundle delivered right to your inbox.","photobrief",{"_1146":2579,"_1334":2580,"_2202":2235,"_2204":2305},"Get perfect product photography","This free template will help you write detailed, professional creative briefs that help photographers know exactly what you're looking for.","photochecklist",{"_1146":2583,"_1334":2584,"_2202":2585,"_2204":2586},"All the images your store needs","This free photo shot list helps you plan every image for your online store, from homepage banners to product cards.","Download shot list","Get the shot list delivered right to your inbox.","photographer_checklist",{"_1146":2589,"_1334":2590,"_2202":2229,"_2204":2469},"Make your next photo shoot a success","Use this free checklist to help you hire the perfect photographer for your product photos—complete with budget tips and outreach email templates.","photography",{"_1146":2593,"_1334":2594,"_2202":2595,"_2204":2596},"Free Guide: DIY Product Photography","Learn how to take beautiful product photos on a budget with our free, comprehensive video guide.","Get your free guide","Get our DIY Guide to Beautiful Product Photography delivered right to your inbox.","popup_guide",{"_1146":2599,"_1334":2600,"_2202":2595,"_2204":2601,"_2223":2224},"Pop-Up Shop Quickstart Guide","Thinking about hosting a Pop-Up Shop? This free guide includes 3 checklists that help frame what you're looking to accomplish through your Pop-Up Shop, different types of Pop-Up Shops, and design ideas to help get you started.","Get your Pop-Up Shop Quickstart Guide delivered right to your inbox.","pp_template",{"_1146":2604,"_1334":2605,"_2202":2235,"_2204":2305,"_2223":2224},"Free PowerPoint Template","Capture attention with business presentations that pop! Our customizable template makes it easy to showcase your ideas clearly.","press_kit",{"_1146":2608,"_1334":2609,"_2202":2235,"_2204":2305,"_2223":2224},"Free Press Kit Template","Get your business the spotlight it deserves. Our all-in-one template makes it a breeze for journalists and media to share your story.","pressrelease",{"_1146":2612,"_1334":2613,"_2202":2269,"_2204":2614},"Free: Press Release Template","To help you get started, we put together this template to help you structure your story using a common press release format. You can replace each component with your own information and adapt it according to your needs.","Get the press release template delivered right to your inbox.","problem_statement",{"_1146":2617,"_1334":2618,"_2202":2269,"_2204":2305,"_2223":2224},"Free Problem Statement Template","See your challenges clearly. This simple template helps you create powerful problem statements that lead to meaningful solutions.","process_map",{"_1146":2621,"_1334":2622,"_2202":2269,"_2204":2305,"_2223":2224},"Free Process Mapping Template","Simplify your operations with a clear picture of your processes. This template helps you outline and improve workflows for more productivity.","productivity",{"_1146":2625,"_1334":2626,"_2202":2251,"_2204":2627},"Free Reading List: Ecommerce Motivation","Having trouble focusing on growing your small business? Get access to our free, curated list of high-impact productivity articles.","Get our Ecommerce Motivation reading list delivered right to your inbox.",{"_1146":2629,"_1334":2630,"_2202":2631,"_2204":2632},"Free Guide: How to Find a Profitable Product to Sell Online","Excited about starting a business, but not sure where to start? This free, comprehensive guide will teach you how to find great, newly trending products with high sales potential.","Get the free guide","Get How To Find A Product To Sell Online: The Definitive Guide PDF delivered right to your inbox.","product_vision",{"_1146":2635,"_1334":2636,"_2202":2269,"_2204":2305,"_2223":2224},"Free Product Vision Template","Developing a new product? This free template will help give you a clear picture of your product’s future, by defining effective goals and strategies.","profit_loss",{"_1146":2639,"_1334":2640,"_2202":2269,"_2204":2224},"Free Profit and Loss Statement Template","Need help keeping an eye on your business's financial performance? Our free, user-friendly template will help you make informed decisions with ease.","purchase_order",{"_1146":2643,"_1334":2644,"_2202":2235,"_2204":2305},"Create a purchase order","Use this free template to create clear, detailed purchase orders for your business. Keep all your information organized and easy to understand.","resignation_letter",{"_1146":2647,"_1334":2648,"_2202":2210,"_2204":2356},"Free Resignation Letter Templates","Leave your job on good terms with these professionally crafted resignation letter templates.","retail_marketing",{"_1146":2651,"_1334":2652,"_2202":2595,"_2204":2653,"_2223":2224},"Free Download: From Clicks to Customers: How to Measure Your Retail Store's Marketing Success","Every marketing campaign is an investment of your time, energy, and money. Do you ever wonder if your efforts were worth it? Read this guide and build a framework to plan, track, and measure the success of retail marketing campaigns.","Get your free Retail Marketing Success PDF delivered right to your inbox.","retention_audit",{"_1146":2656,"_1334":2657,"_2202":2658,"_2204":2659,"_2223":2224},"Free Download: Retention Audit Checklist","Struggling with customer retention? This free checklist will help you build a retention mindset throughout your company by auditing retention strategies at every level of your business.","Get your free checklist","Get this free Retention Audit Checklist PDF delivered right to your inbox.","retreat_business_checklist",{"_1146":2662,"_1334":2663,"_2202":2229,"_2204":2664},"Free Retreat Business Startup Checklist","Create transformative experiences and a sustainable business with this comprehensive guide—the essential checklist that turns your vision into a sought-after experience.","Get the free retreat business startup checklist delivered right to your inbox.","rfp_template",{"_1146":2667,"_1334":2668,"_2202":2269,"_2204":2669},"Free RFP Template","Make writing requests for proposals easier and faster with our free RFP template.","Get the RFP template delivered right to your inbox.","root_cause",{"_1146":2672,"_1334":2673,"_2202":2269,"_2204":2674,"_2223":2224},"Free Root Cause Analysis Template","Get to the heart of your business problems and find effective solutions. This template helps you find and address the underlying causes.","Get this free template delivered right to your inbox.","rotating_schedules",{"_1146":2677,"_1334":2678,"_2202":2475,"_2204":2679,"_2223":2224},"Free Download: Rotating Schedules Templates","Struggling to keep your stores fully staffed and running smoothly? Consider implementing a rotating shift program. Download these free templates to find the right schedule for you and your employees.","Get these free Rotating Schedules Templates delivered right to your inbox.","sales_email",{"_1146":2682,"_1334":2683,"_2202":2475,"_2204":2684,"_2223":2224},"Free Sales Email Templates","Craft compelling emails that convert! Our customizable templates help you engage prospects and close deals.","Get these free templates delivered right to your inbox.","sales_funnel_template",{"_1146":2687,"_1334":2688,"_2202":2235,"_2204":2689,"_2223":2224},"Free Sales Funnel Template","Make your sales process smoother and close deals faster. Our template maps out each stage, so you never miss an opportunity.","Get this free sales funnel template delivered right to your inbox.","sales_plan_template",{"_1146":2692,"_1334":2693,"_2202":2269,"_2204":2694,"_2223":2224},"Free Sales Planning Template","Supercharge your sales strategy with our all-in-one planning tool. Set your targets, track your progress, and reach your goals with confidence and ease.","Get this free sales planning template delivered right to your inbox.","sales_report",{"_1146":2697,"_1334":2698,"_2202":2566,"_2204":2502},"Free Sales Report Template","Turn your sales data into actionable insights with this ready-to-use analysis tool.","salon_business_plan",{"_1146":2701,"_1334":2702,"_2202":2235,"_2204":2703},"Free Nail Salon Business Plan Template","Build a profitable salon with this business plan that turns artistic skills into consistent bookings.","Get the free nail salon business plan template delivered right to your inbox.","salon_marketing_plan",{"_1146":2706,"_1334":2707,"_2202":2235,"_2204":2708},"Free Salon Marketing Plan Template","Attract clients and boost booking with this ready-to-use marketing plan.","Get the free salon marketing plan template delivered right to your inbox.","scope_template",{"_1146":2711,"_1334":2712,"_2202":2269,"_2204":2674,"_2223":2224},"Free Scope of Work Template","Set clear expectations and ensure project success. This template provides a simple outline to help you define project deliverables and run programs smoothly.","seo",{"_1146":2715,"_1334":2716,"_2202":2540,"_2204":2717},"Free Download: SEO Checklist","Want to rank higher in search results? Get access to our free, checklist on search engine optimization.","Get our SEO Checklist delivered right to your inbox.","service_business_checklist",{"_1146":2720,"_1334":2721,"_2202":2229,"_2204":2722},"Free Service Business Startup Checklist","Turn your expertise into entrepreneurship with this comprehensive checklist.","Get the free service business startup checklist delivered right to your inbox.","services_price",{"_1146":2725,"_1334":2726,"_2202":2551,"_2204":2727,"_2223":2728},"Your Time is Valuable, so Price it Right","Ensure your business is profitable with this easy-to-use pricing calculator. This free tool helps you find the right pricing strategy for your services, so you can maximize your time and your earnings.","Get this calculator delivered right to your inbox.","Thanks for downloading. You'll receive your free copy soon. In the meantime, start building your store with a free trial of Shopify.","sfn_interview",{"_1146":2731,"_1334":2732,"_2202":2540,"_2204":2469},"Free Checklist: How to Interview a Third Party Logistics Provider","Outsourcing fulfillment is a significant investment. Here’s a checklist of questions to ask in preparation of choosing the right fulfillment provider and transitioning your business.","sfn_outsource",{"_1146":2735,"_1334":2736,"_2202":2540,"_2204":2469},"Free Checklist: Are You Ready to Outsource Your Fulfillment?","Trusting a third party logistics (3PL) provider with your inventory and your customer experience is a significant investment. These questions will help determine if it's time to outsource your fulfillment and take the next step in growing your business.",{"_1146":2738,"_1334":2739,"_2202":2740,"_2204":2741,"_2223":2728},"The Shopify guide to shipping and fulfillment","Boost customer satisfaction while driving sales growth for your ecommerce business with an effective shipping and fulfillment strategy. Use this guide to create a plan that covers all aspects of shipping and fulfillment, from how much to charge your customers to choosing the right fulfillment method.","Download now and start optimizing your operations","Get our shipping and fulfillment guide delivered right to your inbox.","shipping_docs",{"_1146":2744,"_1334":2745,"_2202":2257,"_2204":2746,"_2223":2477},"Free Shipping Document Templates","Simplify your shipping process with these customizable shipping document templates.","Get the shipping document templates delivered right to your inbox.","shipping_kit",{"_1146":2749,"_1334":2750,"_2202":2257,"_2204":2751,"_2223":2259},"Free Shipping and Fulfillment Kit","Simplify your shipping process and ensure your products reach customers on time. This free toolkit provides essential tips and resources to help you manage logistics efficiently.","Get our shipping and fulfillment kit delivered right to your inbox.",{"_1146":2753,"_1334":2754,"_2202":2755,"_2204":2756,"_2223":2728},"Social media strategy and planning templates","Ready to get started with your social media strategy? These free, customizable templates give you tools to plan and execute a strategy that connects you with your target audience while keeping your content calendar organized.","Download now and start seeing results","Get your social media strategy and planning templates delivered right to your inbox.","social_media_kit",{"_1146":2759,"_1334":2760,"_2202":2257,"_2204":2761,"_2223":2762},"Free Social Media Toolkit","Boost your engagement and grow your audience with this free toolkit. Get templates, best practices, and tips to help you create compelling content that engages and converts.","Get your social media strategy toolkit delivered right to your inbox.","Thanks for downloading. You'll receive your toolkit copy soon. In the meantime, start building your store with a free trial of Shopify.","social_template",{"_1146":2753,"_1334":2754,"_2202":2755,"_2204":2765,"_2223":2224},"Get social media strategy and planning templates delivered right to your inbox.","sop_template",{"_1146":2768,"_1334":2769,"_2202":2235,"_2204":2270,"_2223":2224},"Free SOP Template","Turn your tangle of tasks into simple steps anyone can follow. Our user-friendly template makes it a breeze.","spa_business_plan",{"_1146":2772,"_1334":2773,"_2202":2235,"_2204":2774},"Free Spa Business Plan Template","Create a roadmap to relaxation and revenue with a step-by-step plan for spa owners.","Get the free spa business plan template delivered right to your inbox.","start_business_checklist",{"_1146":2777,"_1334":2778,"_2202":2257,"_2204":2270,"_2223":2224},"Take the guesswork out of starting a business","This free checklist guides you through each step, from idea to your first sale.","store_layouts",{"_1146":2781,"_1334":2782,"_2202":2475,"_2204":2684,"_2223":2224},"Free Download: Store Layout Templates","Trying to decide which layout is right for your store? Download these free templates to learn which types of layouts work best for different industries and draw inspiration for your own design.","survey_intro",{"_1146":2785,"_1334":2786,"_2202":2787,"_2204":2674,"_2223":2224},"Free Survey Introduction Template","Start gathering valuable feedback from your customers with this ready-to-use survey introduction template.","Get template","swot",{"_1146":2790,"_1334":2791,"_2202":2269,"_2204":2792},"Free: SWOT Analysis Template","Get your free SWOT Analysis Template. Use this free PDF to future-proof your business by identifying your strengths, weaknesses, opportunities, and threats.","Get the SWOT analysis template delivered right to your inbox.","tan_business_checklist",{"_1146":2795,"_1334":2796,"_2202":2229,"_2204":2797},"Free Spray Tan Business Checklist","Turn your tanning skills into a glowing business with this comprehensive guide—the essential checklist that helps you launch with confidence.","Get the free spray tan business checklist delivered right to your inbox.","tax_season",{"_1146":2800,"_1334":2801,"_2202":2221,"_2204":2595,"_2223":2728},"Free Download: 6 Steps to Get Your Business Ready for Tax Season","Tax season is stressful for any business owner. This guide will go through the process of filing income taxes in America and provide you with checklists to keep you organized and prepared.","trainer_business_checklist",{"_1146":2804,"_1334":2805,"_2202":2229,"_2204":2806},"Free Personal Training Business Checklist","Launch your fitness business with the same precision as your workout plans. This essentials checklist helps transform passionate trainers into successful entrepreneurs.","Get the free personal training business checklist delivered right to your inbox.","trainer_business_plan",{"_1146":2809,"_1334":2810,"_2202":2235,"_2204":2811},"Free Personal Trainer Business Plan Template","Transform your passion into a profitable business with this comprehensive resource.","Get the free personal trainer business plan template delivered right to your inbox.","trust",{"_1146":2814,"_1334":2815,"_2202":2816,"_2204":2469},"Free: Shopify Store Trust Checklist","Shopify’s research team conducted a series of in-depth interviews with North American shoppers to learn how customer trust is formed in online stores. This checklist is a summary of their findings, created to help business owners understand what essential aspects of their online store experience creates trust among customers, along with the trust-busting mistakes to avoid.","Get the checklist now","tshirt_guide",{"_1146":2819,"_1334":2820,"_2202":2257,"_2204":2300,"_2223":2728},"Your Complete Guide To Starting a T-Shirt Business","Turn your passion for fashion into a thriving business. This free comprehensive guide walks you through each step of launching your own t-shirt business, from design to sales.","ttp_guide",{"_1146":2823,"_1334":2824,"_2202":2221,"_2204":2595,"_2223":2728},"Free Download: The Online Sellers Guide to In-Person Sales","In-person selling is more approachable than ever. This guide covers why selling in person can reduce customer acquisition costs, how to build a plan that will scale with your business, and tactics from ecommerce sellers that made the move successfully.",{"_1146":2826,"_1334":2827,"_2202":2203,"_2204":2828},"Free Ebook: Twitter Marketing for Small Businesses","This guide will teach you everything from earning your first followers to getting the most out of Twitter’s advertising platform. Claim your free download to get instant access.","Get Twitter Marketing for Small Businesses delivered right to your inbox.","use_case_template",{"_1146":2831,"_1334":2832,"_2202":2235,"_2204":2270,"_2223":2224},"Free Use Case Template","Do your products hold hidden value? 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This comprehensive checklist covers pre-launch essentials, launch-day tactics, and post-launch must-dos to keep your site running smoothly.","yoga_marketing_plan",{"_1146":2858,"_1334":2859,"_2202":2235,"_2204":2860},"Free Yoga Business Marketing Plan Template","Bring more students to the mat with this marketing plan built for yoga studios and wellness businesses.","Get the free yoga business marketing plan template delivered right to your inbox.",{"_2202":2862,"_505":2863,"_1112":2983,"_303":3021,"_3034":3035},{"_1112":349,"_391":321},{"_948":949,"_2864":2865,"_2866":2867,"_2868":2869,"_2870":2871,"_2872":2873,"_2874":2875,"_2876":2877,"_2878":2879,"_2880":2881,"_2882":2883,"_2884":2885,"_861":862,"_2886":2887,"_2888":2889,"_2890":2891,"_2892":2893,"_2894":2895,"_2896":2897,"_2898":2899,"_2900":2901,"_2902":2903,"_2904":2905,"_2906":2907,"_2908":2909,"_2910":2911,"_2912":2913,"_2914":2915,"_1126":1127,"_2916":2917,"_2918":2919,"_2920":914,"_2921":2922,"_2923":2924,"_2925":2926,"_2927":2928,"_2929":2930,"_2931":708,"_2932":582,"_2933":2934,"_2935":2936,"_2937":2938,"_2939":2940,"_2941":2942,"_2943":2944,"_2945":2946,"_2947":2948,"_2949":2950,"_2951":2952,"_2953":2954,"_2955":2956,"_2957":2958,"_2959":2960,"_2961":2962,"_2963":2964,"_2965":2966,"_2967":2968,"_2969":2970,"_2971":2972,"_2973":2974,"_2975":2976,"_2977":353,"_2978":355,"_2979":357,"_2980":359,"_2981":361,"_2982":363},"solutionsByBusinessModel","By business model","solutionByBuild","By ways to build","solutionsB2c","B2C for enterprise","solutionsB2b","B2B for enterprise","solutionsRetail","Retail for enterprise","solutionsOutcomeHeader","By outcome","solutionsOutcomeGrowth","Growth solutions","solutionsPayments","Payments for enterprise","solutionsPlatform","Platform overview","solutionsModularCommerce","Modular commerce","solutionsShopComponent","Shop Component","resourcesWhyTrustUs","Why trust us","resourcesCare","What we care about","resourcesSupport","How we support you","resourcesProfessionalServices","Professional Services","resourcesTechnologyPartners","Technology Partners","resourcesPartnerSolutions","Partner Solutions","resourcesARGartnerMagic","2024 Gartner Magic Quadrant for Digital Commerce","resourcesShopComponentGuide","Shop Component Guide","resourcesTCOCalculator","Shopify TCO Calculator","resourcesEyReport","Mastering Global Trade: How Integrated Technology Drives Cross-Border Success","resourcesModernCommerce","Principals of a Modern Commerce OS","resourcesIdcMarketscapeReport","Leader in the 2024 IDC B2C Commerce MarketScape vendor evaluation","resourcesHelp","Help Documentation","resourcesPremiumSupport","Premium Support","resourcesForresterWave","Leader in the 2024 Forrester Wave™: Commerce Solutions for B2B","developersInnovations","Latest Innovations","developersTools","Tools & Integrations","developersShopifyDevelopers","developersSupport","Support & Resources","developersEditions","Editions - 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In the meantime, we recommend getting started with a free Shopify trial.",{"_1146":3018,"_2139":3019,"_52":3020},"Need help getting started?","Get more assistance with product articles and videos from our support team.","Browse help center",{"_3022":3023},"resource",{"_1146":3024,"_3025":3026,"_3006":3028},"Unlock research you can’t get anywhere else","buttonPrimary",{"_425":3027},"Continue",{"_1146":3029,"_3030":3031,"_52":3032},"Your download is ready for you","body","Jump into your copy right here.",{"_425":3033},"Read 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information on how we collect and use personal information, see our Privacy Policy.",{"_57":3130,"_312":3131},"Prospect’s name","Please enter the prospect’s name",{"_57":3133,"_312":3134},"Prospect’s email address","Please enter the prospect’s email address",{"_57":3136,"_312":3137},"Prospect’s phone number","Please enter the prospect’s phone number",{"_57":3139,"_312":3140},"Prospect’s business name","Please enter the prospect’s business name",{"_57":3142,"_312":3143},"Prospect’s business website","Please enter the prospect’s business website",{"_57":3145,"_312":3146,"_3147":3148},"Prospect’s country","Please select the prospect’s country","defaultValue","United States","state",{"_57":3151,"_312":3152},"Prospect’s region","Please select the prospect’s region","currentEcommercePlatform",{"_57":3155,"_312":3156},"Prospect’s current platform","Please select the prospect’s current ecommerce platform",{"_57":3158,"_312":3159},"Prospect’s total annual revenue","Please select the prospect’s annual revenue volume","partnerInvolvement",{"_1146":3162,"_2008":3163,"_2011":3166},"Would you like to work with the Shopify Plus sales team to close this deal?",{"_57":2010,"_3164":3165},"value","Partner will tag-team with the Plus Sales Team.",{"_57":2013,"_3164":3167},"Partner will close the deal on their own - no Plus Sales Team involvement.","sellingRegulatedIndustries",{"_1146":3170,"_2008":3171,"_2011":3173},"Does your prospect sell in a regulated industry (cannabis, alcohol, medical devices, natural health products, pharmaceuticals)?",{"_57":2010,"_3164":3172},"true",{"_57":2013,"_3164":3174},"false","referringPartnerNotes",{"_57":3177,"_310":3178},"Anything else to add?","Annual online vs. offline revenue, expected project kickoff, relationship with merchant","referrerName",{"_57":3181,"_312":2993},"Your full name","referrerEmail",{"_57":3184,"_312":2995},"Your email address","referrerLocation",{"_57":3187,"_312":3188},"Your region","Please enter your region or 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Direct-to-consumer (DTC) is a business model in which consumer brands sell products directly to consumers from their own warehouses. This differs from the business-to-consumer (B2C) model, in which a brand moves its products via a wholesaler or retailer.

The DTC model continues to gain traction.. According to Statista, DTC ecommerce sales for established brands and digitally native companies are expected to exceed $226 billion this year.

Yet changes in the economic, political, consumer, and digital landscapes over the past few years have reshaped the way consumers shop. DTC companies need to keep up or risk falling behind.

This article will discuss the nine recent DTC trends you need to know to take your ecommerce business to the next level.

Table of contents

1. Zero-party data reigns supreme despite consumers’ privacy concerns

Recent changes in iOS and third-party tracking, combined with consumers’ ever-increasing privacy concerns, make it significantly more challenging for brands to engage in traditional customer acquisition tactics—namely, tracking customers across social media platforms and retargeting ads.

But even as customers are wary about sharing personal data, they still demand personalized advertising and shopping experiences. Some 71% of consumers expect personalization as a standard of service, and over three-quarters become frustrated when these expectations are unmet.

“Personalization is no longer a ‘nice-to-have,’” says Lisa Oberst, director of email marketing at Fuel Made. “It's a must-have for brands to offer a customer experience that builds long-term relationships.”

But it’s a double-edged sword: for personalization to work, you need customer data. DTC brands are using creative ways to capture zero-party data (information customers share willingly). That includes:

Quizzes
Polls
Surveys

Jones Road Beauty does this well. The DTC makeup brand runs targeted TikTok ads, encouraging their audience to take an Octane AI beauty quiz.

The beauty quiz collects personal customer information to provide personalized recommendations. To see the personalized results and Jproduct recommendations, TikTok users are required to enter their email address.

\"Seven — Jones Road Beauty learns individual customer preferences with this quiz.

This strategy uses a wide and highly engaged audience, helps Jones Road capture highly relevant customer data, and allows them to build their audience on a platform they owns: their email list.

According to Octane AI, Jones Road Beauty’s quiz increased the DTC brand’s average order value from $60 to $90, with a conversion rate of 16%. It captured over 50,000 customer emails in one month alone, not to mention a wealth of customer data the brand could use for personalization—like each subscriber’s skin concerns, how they’d use the products, and so on.

2. Generative AI infiltrates the DTC shopping journey

In April of 2025, ChatGPT claimed the top spot as the most downloaded mobile app. It set the record as the fastest app to reach 100 million users (just two months), with 400 million people now consulting the technology at least once a week.

Now more than a tool to answer simple questions, AI has cemented itself as part of many consumers’ purchasing decisions. According to a recent report, 27) of online shoppers believe that AI can improve the shopping experience. Forty-one percent are likely to use an AI tool to research purchases—a number that rises to 50% among Gen Z consumers.

As a result, tools like ChatGPT have evolved beyond text-based conversations. They enrich the chat experience with product carousels that display product images, reviews, and direct lipurchase links. It’s a more personalized shopping experience that relies on a user’s previous discussions to recommend products. “If the user had previously indicated a dislike for clowns, the model might also consider that and leave out clown costumes,” OpenAI explains.

To capitalize on this DTC trend, work on increasing your AI visibility. That means:

\nBeing present in AI data sources: Your DTC website, Reddit, YouTube, product review sites, and media publications are all reference points for AI tools.
\nGathering reviews: Drive the narrative by encouraging happy customers to leave positive reviews—not just on your website, but also on review sites like Yelp, Trustpilot, and Google Business.
\nSyncing your product feeds: AI models look for consistency. Sync your product catalog with shopping channels like Facebook and Instagram, Google Shopping, and YouTube with Shopify app integrations.

💡Tip: Artificial intelligence may drive top-of-funnel product discovery, but online communities and brand loyalty keep people coming back directly. Invest in a customer loyalty program that incentivizes repeat purchases to bypass AI discussions in future purchasing decisions.

3. Forget uber-polished content—authenticity sells

The creator economy has grown to the tune of 50 million creators. And more consumers are purchasing online now than ever before, often making purchases based on the recommendations of friends, family, influencers, and even strangers.

“Personalized storytelling is the only thing that works from an advertising standpoint,” says Nik Sharma, CEO of Sharma Brands. “Ad platforms don’t know the exact intent level of a consumer to be able to match them with the right pairing of ad creative. As a result, storytelling that builds a relationship with a consumer on the other side is one of the only ways to continue scaling advertising.”

The rapid growth of DTC brands on TikTok is the perfect example of using personalized marketing and storytelling for customer acquisition.

For example, take a gander at Liquid Death’s TikTok and you’ll see comedy skit-style videos self-shot by customers. This creative storytelling seems to be working, considering this hip water brand has 7 million followers.

\n\n

\n
@liquiddeath Liquid Death Rootbeer Wrath sparkling water: It’s clear! // repost from @Afferdin // #Liquiddeath #murderyourthirst #deathtoplastic ♬ original sound - Liquid Death
\n

\n\n\n

DTC brands are following suit with personalized storytelling that captures new customers—not only on TikTok, but on Instagram, Facebook, Snapchat, and even DTC brands’ homepages. And in many cases, it’s not uber-polished or high-production branded videos that we see—it’s content produced by happy customers.

“One DTC trend is increasing the usage of UGCs with actual customers rather than manufacturing it from the brand,” says Jason Wong, founder of Pughaus.

“The topic of UGCs has been hot in the space and brands have largely tried to manufacture it themselves by paying creators. But, with the introduction of apps like Bounty, brands can get authentic UGC from their customers and compensate them fairly.”

4. Affiliate programs drive DTC growth

User-generated content is not the only reaction to shifting consumer values. As more consumers say they trust recommendations from people they know over branded content, it opens up a wide space for DTC brands to set up successful affiliate marketing programs.

Smart DTC brands are shifting their focus away from tired DTC marketing practices in favor of affiliate programs, which encourage happy customers to recommend products to their family and friends.

“Affiliate programs are becoming increasingly popular among savvy DTC brands looking for their next big growth channel,” says growth adviser Zach Grove. “The beauty of performance-based affiliates is that—unlike paid ad channels—you only pay per sale, at a set amount that you’ve agreed to.”

DTC children’s sleep brand Moonboon, for example, has an affiliate program with more than 300 creators across five European markets. These micro-influencers have driven over $1 million in affiliate sales, accounting for approximately 10% of their monthly net sales with an average ROI of 6.5x.

\"Registration — Moonboon’s affiliate program is powered by Shopify Collabs.

The secret to Moonboon’s success? Carefully selecting which creators are accepted into the affiliate program. When applicants apply through Shopify Collabs, they’re vetted based on their online content, social media engagement, and whether they align with the brand’s mission. Those who fit the bill get an invitation to join the program.

“Shopify Collabs has simplified profiling and signing of new creators,” says brand director Robert V. S. Preuss. “The intuitive dashboard gives us a seamless overview of the affiliate program and general sales tracking.

“We are crazy about the simplicity of the tool and work on the platform daily. It is an incredible tool that helps us grow and scale our tactical lower-funnel work with creators who are passionate about our brand and products.”

💡Tip: Scale your UGC program with the Shopify Collabs app. Source influencers, issue free samples, and track commission from your Shopify admin.

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5. DTC founders become in-house influencers

Influencer marketing still remains a lucrative marketing channel for direct-to-consumer brands. Three in four online consumers say they’ve purchased a product off the back of an influencer’s recommendation.

Paying an influencer to reach their audience through sponsored posts is the traditional way of facilitating these DTC partnerships. But modern creators are recognizing their influence—and in many cases, launching their own creator-led brands to capitalize on their audiences.

PRIME, the hydration drink brand founded by YouTubers KSI and Logan Paul, is just one example of this trend. The CPG brand boasts an eye-watering valuation of around $5.5 billion, with a single pack of energy drinks reselling for nearly $1,500 at the peak of its hype.

What does that mean for DTC brands that don’t have a creator spearheading their growth? One solution is to become a creator after the fact. Sharing behind-the-scenes content of founding or growing a company helps establish interpersonal customer relationships, as opposed to keeping your product as the sole focus of your DTC marketing campaigns.

Aimee Smale, founder of luxury fashion DTC brand Odd Muse, began documenting the process of starting the business on TikTok. She now has over 200,000 followers on her personal account. She credits this personal brand with playing a huge role in the success of her business.

“No one has my story and that’s what makes Odd Muse’s content so unique,” Aimee said in an interview with fellow creator/founder Grace Beverley. “A lot of fashion brands can use the same models and plan similar shoots—there can be a lot of crossovers. But if you’re using yourself, as a founder, and your story, no one has that.”

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@aimeesmalex SO crazy #oddmuse #asos #oddmuselondon #business #buying ♬ suono originale - Marta Rappa
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6. Inflation remains a top concern among buyers

As inflation rises, consumers are tightening their belts. Research from McKinsey shows rising prices are a major cause of concern for global consumers, and they’re changing their purchasing habits as a result. More than half now seek deals on every purchase, and a similar share plan to delay spending over the next three months.

“As the economy tightens, consumers will limit spending on things that don’t make them feel something or solve a real problem,” says Eli Weiss, senior director of CX and retention at Jones Road Beauty. “The days of dropshipping or Facebook ads arbitrage are over. It’s time to focus on customers and your brand.”

With inflation on the rise and consumers cutting back, what should a DTC brand that’s trying to grow do? Discounting might be the most obvious route forward. However, the long-term effects of continuous discounts can wreak havoc on brand perception and your product’s perceived value.

A more logical approach is a combination of:

\nDynamic pricing: Not all consumers are willing to pay the same price for a particular product. Dynamic pricing uses AI to digest large datasets—such as emerging trends, sales data, and supply chain trends—to find the optimal price each individual shopper will pay in real time.
\nSmaller product sizes: More affordable versions of popular products can lower the barrier to trial. For example, customers might get a seven-day box of your bestselling supplements instead of the full-size box of 28. This can hook new customers in with a lower financial commitment. They can upgrade once they see the value firsthand.
\nCommunity-driven offers: Instead of blanket discounting, reserve your best deals for repeat customers, who are more profitable by default. Lower customer acquisition costs for loyal buyers means greater profit margins and more wiggle room for discounts.

7. Customization and exclusivity drive DTC sales

The lure of bulk orders and tapping into an established customer base can lead many DTC brands to expand into wholesale. Legacy DTC native brands now sell their products through marketplaces and resellers, like Glossier, whose products you can now buy from beauty department store Sephora.

Yet selling directly to the consumer offers several advantages over wholesale, including:

Full control of the product, pricing, and customer experience

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Direct access to customer data for personalized marketing and retargeting

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Higher profit margins by eliminating intermediaries

Selling both DTC and wholesale offers the best of both worlds.

To double down on the benefits that DTC offers, brands are leaning into customization and exclusivity. Almost 30% of shoppers purchase directly to discover exclusive products. In another survey, most age groups said they appreciate being able to customize products to their needs.

For example, Omy Laboratories, offers personalized skincare products. Unlike the one-size-fits-all serums and moisturizers that customers can find in any beauty department store, Omy custom-formulates their products based on each shopper’s answers to a virtual skincare consultation. The result? Some 95% of their sales come from DTC ecommerce.

\"Landing — Omy Laboratories sells personalized skincare products.

8. Buy now, pay later (BNPL) spending soars

While it’s true consumers are cutting back their spending in the face of inflation, they are still making purchases. To ease costs for consumers, many online retailers and DTC brands are offering BNPL through payment options like Shop Pay Installments, Affirm, Sezzle, and AfterPay.

BNPL is an option that seems to be resonating well with consumers. Holiday shoppers spent $686.3 million on BNPL purchases during last year’s Black Friday Cyber Monday weekend (up 8.8% from the year before). In fact, the payment method has proven so popular that by 2028, an estimated 30% of the world’s population—over 86.5 million people—will utilize BNPL.

Thankfully, this DTC trend is easier to lean into than others. Shopify’s native BNPL solution, Shop Pay Installments, comes as part of the world’s best-converting checkout—no extra coding or integrations required.

Customers can opt to break larger purchases down into biweekly or monthly interest-free payments with no impact on their credit scores. Meanwhile, you still get paid upfront while Shopify handles the split payments.

\"What other system allows you to enable people to make installments seamlessly?” says Tyler Medina, head of marketing at Backyard Butchers. “When they already have a Shop account or they're seeing a Shopify terminal and we're using Shop Pay, that level of comfort for the customer that wants to partake in something like that is pretty high.”

\"Product — Enable BNPL with Shop Pay Installments.

9. Gen Z takes the driver’s seat in DTC ecommerce

Millennials no longer drive the bulk of DTC purchases. Their younger counterparts, Gen Z, are in the driver’s seat. And their purchasing habits are vastly different from generations prior:

\nThey’re digital natives. Gen Z were one of the first generations to grow up with the internet. They had smartphones in high school and now account for 25% of all social media users in the United States. As a result, they’re more open to buying directly from brands.
\nThey have more discretionary income. The average 25-year-old Gen Z consumer has a household income of $40,000, which McKinsey reports is 50% higher than the average baby boomer’s typical income at the same age.
\nThey’ll pay for convenience. Despite Gen Z consumers being less optimistic about inflation stabilizing, they prioritize spending—often paying a premium for convenience. This generation uses grocery and food delivery services more often than any other demographic.

In other words: Gen Z has money to spend, and they’ll splash the cash on experiences that are convenient and share-worthy.

DTC brands like Starface are leaning into this with viral products that help Gen Zers showcase their self-expression. While prior generations might want to disguise their pimples, Gen Z wants to make them an accessory.

“There are such strong skincare brands out there,” explains Kara Brothers, president of Starface, in a Shopify Masters episode. “Of course there's several, and it's only getting more crowded day by day. But we feel and felt that there is an opportunity for something that speaks directly to our Gen Z consumer. They're very into self-expression. They love to have fun. They pride themselves on self-expression.”

Starface’s DTC strategy leans into pimple stickers as a fashion accessory—even recruiting Gen Z influencers to post photos of themselves wearing the patches, then reposting this content to the brand’s own Instagram account with very Gen Z-esque captions:

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Stay on top of these DTC trends in 2025

The DTC business model is booming. It’s an excellent way to grow a business in today’s digital world. However, it’s also important to remember that DTC trends change with the winds. The tried-and-tested strategies of the last decade no longer remain the most effective way to operate a DTC business.

In 2025 and beyond, it’s authenticity that sells—even in light of inflation concerns, artificial intelligence, and rising costs impacting consumer behavior. Focus on creating experiences that customers can’t get elsewhere, sharing behind the scenes of what it’s like to run your business, and incentivizing word-of-mouth referrals with an affiliate program to succeed.

Insights from over 875 million shoppers

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","excerpt","DTC trends have evolved. Read what the top DTC experts and latest reports are saying about the most recent trends in this article.","excerptHtml","

DTC trends have evolved. Read what the top DTC experts and latest reports are saying about the most recent trends in this article.

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When a customer buys your product because of an ad they saw, something went right. Your shop was in the right place at the right time. Or, in 21st-century terms, your shop was on the right device at the right time.

There’s just one problem with replicating this success: What if there are multiple right places to find your customers? Multiple right times?

Welcome to the world of cross-device ad targeting.

According to Think With Google, it’s not often accurate to think of customers as strictly offline or online. Customers most often use multiple channels before buying. For an average purchase, a customer may use several touchpoints across multiple channels.

That leaves us with one question: How can you create a consistent advertising experience for customers when those customers aren’t taking one road to the purchase? You can find the answer in cross-device ad targeting.

Table of contents

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What is cross-device ad targeting?

Cross-device ad targeting recognizes one person behind multiple screens and serves a coordinated ad sequence to that individual, not each device separately.

The average global consumer already juggles 3.6 devices, and in the US, the average person owned 13 connected devices as of 2023. And the shopping experience happens on so many surfaces:

Desktops and laptops
Connected TVs and streaming ads
Mobile web
In-podcast ads
In-app mobile, such as social media ads
Email newsletters
Smart speaker ads

Imagine a shopper who checks Instagram on her phone at breakfast, researches reviews on a work laptop, watches YouTube on a smart TV after dinner, and finally completes the purchase from a tablet on the couch.

With cross-device targeting, you can:

Cap impressions at the person level to avoid fatigue.
Tell a story (from awareness to consideration to offer) no matter which screen they are on.
Attribute every touch to the final sale for a true view of your return on ad spend (ROAS).

We know the trends are pointing toward customers using multiple various devices. The question is, does that translate to success when brands use cross-device ad targeting?

L'AMARUE used Shopify Audiences to find new buyers within weeks after experiencing a sharp decline in accurate audience targeting. It helped them navigate the shift in digital media, resulting in a 48% uptick in click-through rate and a 2.5x return on ad spend.

Tracking in cross-device targeting

Shoppers will bounce from phone to laptop and beyond. To deliver a fluent ad journey, you have to know it's the same person behind every screen. This is called identity resolution, and it happens through two methods:

\nDeterministic tracking: When you match signals with unique characteristics for an individual, like email addresses, loyalty card numbers, OAuth logins, and other first-party data. These identifiers come from the user, and their accuracy is nearly 100%.
\nProbabilistic tracking: When a machine learning model infers that two devices belong to the same person based on IP address, device type, and browser plugins. It helps fill the gap for users who browse anonymously.

\"Logged-in — Logged-in deterministic matching. *ResearchGate*

A modern ad approach combines these two to create a hybrid graph. Solutions like Shopify do exactly this by helping you build unified customer profiles and target lookalike users through Shopify Audiences.

Google’s on-again, off-again plan to retire third-party cookies in Chrome (most recently paused in 2025) means marketers can’t rely on cookies alone. The way forward uses deterministic first-party IDs (like Shopify’s unified profiles), then layers in a reputable identity-graph partner to extend reach.

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Device graph vs. identity graph

Deterministic and probabilistic signals are only half the story. How you stitch them together decides whether you deliver a precise, personalized ad, or a generalized device-level one. It comes down to whether the framework you use is a legacy device graph or a modern identity graph.

Think of the difference like a Scooby-Doo episode. A device graph follows scattered footprints, while an identity graph yanks off the mask and reveals it's the same villain—or shopper—every time.

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	Device graph	Identity graph
Primary signals	Third-party cookies, mobile ad IDs, device fingerprints	Deterministic IDs (hashed email, Shopify customer ID, loyalty #)
Resolution level	Device-level (ties actions to a browser or handset)	Person / household-level (all devices mapped to one human)
Accuracy	Less accurate as browsers block key IDs	Highly accurate
Best uses	Basic retargeting, device-level frequency capping	Sequential storytelling, omnichannel attribution, personalized offers
Future potential	Shrinking as cookie pools dry up	Thriving as it's built on first-party data

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Why the device graph is fading

Device graphs were designed for a cookie-centric internet. As browsers block third-party cookies, the match quality becomes worse. Google’s latest reversal left cookies active, but under user-choice controls, none of which restores lost signal quality.

Why the identity graph wins

Identity graphs cluster every deterministic ID you already have in your customer profiles, and widen reach with privacy-safe lookalike devices. One email at checkout, a Shop Pay tap in-store, or a newsletter signup instantly updates a first-party profile you own.

Kate Hewko upgraded to Shopify Plus to leverage Shopify Audiences' ability to find new customers and eliminate guesswork in ad attribution. During a three-week campaign, Shopify Audiences outperformed other audiences significantly, achieving a 45% higher ROAS and 8% lower cost per acquisition.

💡 Read Kate Hewko’s story

How to do cross-device ad targeting

1. Map the customer journey

List out every paid, owned, and earned touchpoint where shoppers appear. It could be a Google Shopping ad, QR code in-store, post-purchase email, loyalty program, etc.

\"Chart — Example of a retail customer journey map.

Shopify’s unified data model makes it easy to collect and house this information in a centralized operating system. Inventory, order, and customer data flow back to the same dashboard, no matter where you sell, to give a complete 360-degree view of your customer.

Turn every high-intent touchpoint into an ID event. For example:

Encourage Shop Pay login or customer account sign-in.
Prompt for email and phone number at your POS.
Embed opt-in forms on your website.

You can also add customer tags that use programmatic automations to trigger after a specific action or a defined event, like a customer signing up to your shop. This creates specific user IDs. Used in conjunction with unique landing pages for different devices, you can gauge your conversion rates on each.

If you’re using Shopify analytics, apply multiple levels of filters to get more specific views of your customers. It’s more of an art than a science, but it will help you better understand the full customer experience, and where they’re coming from.

2. Recognize user devices

Use an identity solution to collect public IDs that ad platforms already read. This will help you recognize a phone, laptop, or TV the minute it requests an ad.

Some examples include:

Universal IDs (UID2, RampID)
Mobile ad IDs (MAIDs)
CTV or smart TV logins
Third-party cookies

3. Merge the two sets of data in an identity graph

Upload your first-party data to a trusted graph partner like OnAudience, LiveRamp, or The Trade Desk. The company can link each persona’s private ID from Step 1 to the device IDs in Step 2, giving you one record that says “this person equals these seven screens.”

4. Push the list to your ad tech stack

Export the matched audience to your DSP, social network, or CTV partner. Now, you can run sequenced creative from TV to mobile to desktop, and attribute the final sale back to every touch in Shopify.

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The advantages of cross-device ad targeting

Cross-device ad targeting engages people the way people engage with the world—through multiple connected devices. But how does it specifically offer advantages over more conventional, single-device strategies?

Higher engagement

One reason to employ cross-device marketing is that consumers, including millennials, already work this way. According to Aimee Blakemore, marketing manager at Flourish, “Conversion rates from users who have used multiple devices before landing on the website are 230% higher compared to average.”

From a customer’s perspective, ad engagement across multiple devices should be a seamless experience. They might learn about a product on social media as they browse their phone. Then they save the ad to an app, browse it later, and sign up for an email newsletter for the discount.

Later, when surfing on a laptop at a coffee shop, maybe they have the free time to use the discount code and make the purchase.

Market timing

Getting a customer to think about a purchase might work well at a specific time of day—when a customer is more likely to have their wallet out. If a customer is on mobile at that point of the day instead of desktop, a single-device ad campaign won’t cut it.

A cross-device ad targeting campaign can help businesses learn what the ideal timing is in the first place. For example, if you discover that mobile ads are ideal for top-of-funnel actions like subscribing to a newsletter, but not for conversions, that can help you in future campaigns. Ditto if you discover that newsletter coupon codes generate higher conversions than your desktop ads.

Tracking ad spend and ROAS

Big companies are cracking down on third-party cookie tracking. Rather than planting cookies in ads to follow customers across the web, ecommerce marketers will have to think more about the first-party data points they gather from direct analytics. Cross-device ad targeting casts a wider net for your data, showing you which devices are driving high engagement, without the use of cookies.

ROAS, or return on ad spend, is equivalent to return on investment (ROI) for your marketing dollar. Using cross-device tracking to measure this core metric helps you gauge which channels are most profitable.

There’s one caveat: you can’t identify the best devices for ROAS until you have a handle on your analytics. And to know what channels are converting and not converting, you need to have accurate multichannel attribution in place.

The good news is that once you do, it shouldn’t be long until you can figure out which ads on which devices are your top performers.

Examples of cross-device ad targeting

It’s one thing to talk about cross-device ad targeting, but what does it look like in practice? Below, we’ve explored some of the brands already using cross-device marketing to target their potential customers.

Red Dress Boutique

$\"\"$

When Red Dress Boutique attempted a replatforming from Magento to Shopify, there was a lot of testing to be done. One of the most surprising results of these tests was finding just how much of the shop didn’t work across multiple devices.

Before advertising on multiple devices, Red Dress Boutique had to address these issues. For instance, the menu wasn’t working for certain devices and browsers. And the boutique had to finally add a View Cart button for their desktop “Shop the Look” feature.

The results were cross-device success. Red Dress Boutique exists online, in person, and on social media influencers’ pages. And during the replatforming to Shopify, they used the opportunity to address any holes in their cross-device strategies.

Emma Bridgewater

$\"\"$

It’s not that the Emma Bridgwater story is that unique—the brand had an antiquated platform, and decided to add mobile ads and capabilities into the mix. But it was what Emma Bridgewater did behind the scenes that made their transformation remarkable.

It wasn’t just advertising: Emma Bridgewater built a new platform from top down, ensuring their images looked fresh on mobile and that they could sell in four major currencies, and updated their checkout processes for customers who wanted to finish an order on their smartphones.

The results were a 32% increase in mobile users and a 13% increase in mobile revenue after the update.

Making cross-device ad targeting work

For the customer, a cross-device ad targeting strategy is almost invisible. Behind the scenes, it takes some strategizing to make it work. But the result is always the same: reeling in more customers and creating a consistent brand experience that keeps people visiting.

Want to learn more about how Shopify can supercharge your enterprise ecommerce experiences?

Talk to our sales team today

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Cross-device advertising FAQ

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What is cross-device advertising?

Cross-device advertising is marketing aimed at creating a consistent message out to customers, no matter what device they’re using. The goal is typically to engage customers at multiple touchpoints, consistent with an