As an agentic platform for personalization, Bloomreach has established themselves as a leader in using AI to deliver personalized experiences across all customer touchpoints. By partnering with Shopify, they've been able to bring these capabilities to a growing number of enterprise brands looking to enhance their commerce experiences.
"Agentic is all the rage,” says Amanda Cole, chief marketing officer at Bloomreach. “But what that means is we use AI to deliver personalized experiences on every channel, for every customer, all the time.”
As a Shopify partner, Bloomreach has helped brands experience benefits such as:
- 50% average increase in revenue per visitor
- 21% average increase in conversation rate
- 310% increase in automation flow revenue
Transforming search with AI-powered discovery
At the core of Bloomreach's technology is Loomi AI. It’s their artificial intelligence engine that powers personalization across all customer touchpoints. This includes their GenAI search tool, Bloomreach Discovery, that’s also one of their most successful integrations with Shopify.
"Product discovery is such an important part of an ecommerce site experience," explains Amanda. "Customers are coming to buy something, most often. They may be looking for information about a product. They may be trying to understand what new items are. They may just want to be browsing and navigating, but the reality is that 45% of your revenue comes from that search bar."
The GenAI search integration uses advanced language models to understand natural language queries and connect shoppers with the products they're looking for. For example, a customer may visit a fashion retailer’s Shopify site and ask, “Help me find a wedding guest dress for a spring semi-formal event.” As the autonomous search interacts with the customer, it identifies their intent, finds the most relevant products for them, and gets smarter with every interaction so that the results continue to drive revenue for the business.
So far, brands who’ve integrated Bloomreach’s GenAI search with Shopify have seen some incredible results, including an average 50% increase in revenue per visitor, in part driven by a 24% increase in average order value. It’s also helped increase conversion rates by 21% and led to 18% greater team efficiency.
"That's real money that our customers are getting. And when you also look at the fact that Shopify and Bloomreach help you reduce cost pretty tremendously, it really is the old adage of ‘Save money, make money,’ and it's great that we can actually deliver that for our customers."
—Amanda Cole, CMO, Bloomreach
Bringing true personalization to the next level
Beyond search, Bloomreach's integration with Shopify lets brands unify their product and customer data and deliver truly personalized experiences throughout the customer journey.
"Shopify does an incredible job building a really strong commerce site, making sure the experience is great, the speed is fast, and the products are beautifully organized. You have templates and themes and customizations. But when you think about every single individual user having an individualized experience, that's where Bloomreach can really take your Shopify platform to the next level," explains Amanda.
This personalization can be based on a wide range of factors, from a customer’s location to their purchase history and even their lifestyle needs. For example, brands can integrate Bloomreach Engagement—also powered by Loomi AI—with their Shopify platform to present different product experiences to someone living in Canada than to someone in California. The integration also helps brands know what each of those customers has ordered in the past and update their search journeys to make it easier for them to find relevant products.
"[A customer may] have a golden doodle, I have a golden retriever,” says Amanda. “I probably need more vacuuming materials than you do, and Bloomreach can add that functionality to your Shopify experience."
One of the brands that’s achieved this level of personalization with Bloomreach and Shopify is Lovall. Designed by women for all women, Lovall is a UK-based womenswear brand that turned to Bloomreach to boost their marketing efforts. By integrating their Shopify platform with Bloomreach Engagement, Lovall now has a single view of their customer relationships, including real-time insights on audience behaviors, preferences, and past purchases—all accurate up to the minute. For example, they can identify that a customer typically buys leggings and automatically create campaigns featuring the latest styles that cater to their preference for petite sizing.
So far, these personalized plug-and-play campaigns have increased Lovall’s automation flow revenue by 310%. “And that's a crazy stat. It doesn't sound real. But I promise it's real,” says Amanda. The success of these personalized campaigns have also translated to a 30% increase in conversion rates from abandoned carts and a 15% lift in average order values, alongside a 51% increase in customer relationship management (CRM) revenue.
Extending personalization to more enterprise brands
Bloomreach is solidly positioned in the enterprise space, with brands consistently joining their ecosystem. With their powerful search and engagement data capabilities integrated with Shopify’s platform, brands are taking the opportunity to grow their personalization efforts and prepare for any future shifts in the commerce industry.
ThirdLove, a popular brand on Shopify, has recently started integrating Bloomreach's capabilities. As a celebrated intimate apparel brand, ThirdLove was built on the idea that all bodies are different, and that bra shopping options should reflect that. Soon, they’ll have a single data source to fuel their AI-driven personalization, tailoring shopping experiences will help women find exactly the right fit and products.
As Bloomreach gains more of these brands and continues to build on their partnership with Shopify, they’re strengthening the ecosystem for others to join and thrive.
"[Shopify is] really owning more of the market, and so we need to make sure that our products are seamlessly integrated. I think that's a big value prop of Shopify. It's easy to use. It's easy to set up, seamlessly integrated. It works inside of the Shopify ecosystem. As we think about our own product development, we really wanna build it with that ethos of what makes Shopify so special in mind."
—Amanda Cole, CMO, Bloomreach
