Enterprise commerce has reached a critical inflection point. While digital transformation accelerates across industries, too many leading brands remain trapped—not by lack of vision, but by the very platforms they invested in to enable growth. Legacy systems like Salesforce Commerce Cloud, Adobe Commerce (formerly Magento), and Oracle Commerce Cloud promised enterprise-grade capabilities but have instead created enterprise-level constraints.
The most dangerous decision in today's rapidly evolving commerce landscape isn't choosing the wrong path forward, it's making no decision at all. Every quarter spent maintaining the status quo on legacy platforms represents market share surrendered to more agile competitors.
The hidden tax of legacy commerce platforms
For enterprise brands relying on aging technology, "enterprise-grade" has evolved from a promise of capability into a burden of complexity. The real costs extend far beyond license fees:
- Financial drain: Up to 40% of commerce technology budgets consumed by platform maintenance rather than innovation.
- Innovation paralysis: Development cycles stretch 4-5x longer than necessary, turning weeks of work into months of waiting.
- Technical debt: Growing backlogs of critical improvements are perpetually delayed by system constraints.
- Talent limitations: There's a dependence on specialized developers who command premium rates and are increasingly difficult to find.
- Competitive disadvantage: While you're troubleshooting, competitors are launching revenue-generating features and capturing market share.
- Most concerning is what we're hearing from digital leaders across industries: The weight of these systems is crushing their ability to execute business strategy. It's not just technological debt—it's strategic debt that compounds with every passing quarter.
Enterprise brands today find themselves in an increasingly precarious position—locked into outdated technology, multi-cloud contracts that drain budgets, and surrounded by conflicting messages about platform roadmaps. For many organizations, the cost of staying stuck rises with each passing day while competitors gain ground.
COTY’s transformational journey
Global beauty leader COTY faced all these challenges with their legacy commerce stack. Their teams were spending more time maintaining systems than driving growth, with costs rising yearly while agility declined.
By partnering with Maze for the migration its brands to Shopify, COTY achieved:
- 30% reduction in total annual cost of ownership across their multi-brand portfolio
- Successful multi-region rollout with consistent global brand experiences
- Enhanced marketing capabilities through seamless martech integration
COTY's transformation wasn't just a platform switch—it was a strategic reset that freed their teams to focus on growth rather than maintenance.
How Maze and Shopify help merchants focus on growth
Breaking free from legacy platforms isn't just about choosing new technology—it's about managing the organizational, financial, and operational dimensions of transformation. This is precisely where Maze's approach delivers unique value.
Here’s how:
- Accelerate your migration success: With extensive experience in transitioning brands from platforms like Salesforce, Adobe Commerce (formerly Magento), and Oracle to Shopify, Maze understands the complexities involved in both traditional and modern systems. This expertise not only ensures a smooth migration process but also empowers businesses to unlock significant operational efficiencies.
- Significant cost savings: Experience over 30% savings in ecommerce platform costs.
- Faster time-to-market: Eliminate IT bottlenecks, enabling you to launch new features 60% faster and allowing your team to focus on driving value rather than maintaining systems.
- Empowerment for growth: Get strategic enablement, including training and change management, ensuring your internal teams are equipped to drive ongoing success and innovation post-migration.
With a fixed-fee, fixed-timeline approach, you can expect predictable costs and outcomes, allowing your team to focus on growth instead of maintenance.
The era of being stuck is over
Shifting from legacy commerce systems to Shopify marks a pivotal transformation that enhances agility, cuts costs, and accelerates innovation. The obstacles that once made such transitions seem daunting have been effectively overcome by partners like Maze, who offer extensive expertise in both domains.
For enterprise brands constrained by outdated technologies, inflexible contracts, and escalating technical debt, the message is unequivocal: freedom is within reach. A clear and effective roadmap exists that harmonizes ambitious change with careful risk management.
The future is for brands that can act swiftly and confidently. Breaking free from limitations is not merely an IT task—it’s a vital competitive strategy that empowers your organization to fulfill its broader objectives.
Get unstuck—your journey to a more agile, innovative future begins today.
