Profitable Growth Principles for the Modern CMO
Faced with unforgiving pressure to drive business growth, CMOs need a unified commerce platform to prove their value to the rest of the C-suite.
In this whitepaper, we'll cover:
What’s my ROI?
With mounting pressure to demonstrate revenue impact, CMOs need a new approach to marketing programs without overstretching their departments.
Current marketing challenges
The marketing industry faces multiple challenges, including inflation, higher CAC, attribution complexity, and data management issues.
Build for growth
Shopify's out-of-the-box marketing solutions help CMOs create a truly integrated, automated, and omni-channel marketing engine.