Sell cosmetics online

How to sell cosmetics in just 5 steps

1. 1. Source and create cosmetics to sell

   Whether you’re sourcing cosmetics to sell or creating original formulations, a stylish product line helps your cosmetics business attract customers. Simplify product selection by linking your store to wholesalers and suppliers through third-party apps, ensuring your bestselling cosmetics are always in stock.
2. 2. Create an online store to sell cosmetics

   Build a home for your cosmetics and a destination for customers using Shopify’s store editor. Creating a website is simple, with endless ways to express your brand. Choose a mobile-friendly theme and generate product descriptions with Shopify Magic. Then add popular features like customer reviews and buy now buttons.
3. 3. Market and promote your cosmetics business

   Setting up an online store to sell cosmetics is just the beginning. You want customers who are interested in cosmetics like yours to discover your brand. With Shopify, you can promote your cosmetics on compatible social platforms and marketplaces, reaching a wider audience.
4. 4. Set up a payment gateway for cosmetics sales

   Make your cosmetics easy and safe to buy with Shopify Payments, which supports all major payment methods. Adding Shop Pay, the internet's highest-converting checkout option, lets customers order cosmetics and complete their purchase with a single tap.
5. 5. Ship and fulfill cosmetics orders

   Reliable shipping keeps customers happy. Process your cosmetics orders quickly with automated label printing, tracking, and discounts on shipping rates. As your cosmetics business grows, the Shopify Fulfillment Network is available to manage storage and returns.