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We hate SPAM and promise to keep your email address safe.",{"_1146":2199,"_1334":2200,"_2201":2202,"_2203":2204},"Free Ebook: Ecommerce Analytics for Beginners","Find out which metrics are the key to establishing and growing your online business. This free guide is the perfect first step in learning about ecommerce analytics.","cta","Get the free ebook now","modal_headline","Get Ecommerce Analytics for Beginners delivered right to your inbox.","appointment_confirm",{"_1146":2207,"_1334":2208,"_2201":2209,"_2203":2210},"Free Appointment Confirmation Templates","Lock in bookings with clear, ready-to-use messages for virtual, recurring, and consultation appointments.","Download templates","Get the free appointment confirmation templates delivered right to your inbox.","appointment_reminder",{"_1146":2213,"_1334":2214,"_2201":2209,"_2203":2215},"Free Appointment Reminder Templates","Reduce no-shows with ready-to-send messages that nudge customers at just the right time.","Get the free appointment reminder templates delivered right to your inbox.","back_to_school",{"_1146":2218,"_1334":2219,"_2201":2220,"_2203":2221,"_2222":2223},"The Complete Guide to Back to School Marketing for Retail Stores","Get an update on this year's back to school marketing trends, compare strategies, and build out your plan with this short guide.","Get your free guide now","Get the Back to School Marketing Guide delivered right to your inbox.","modal_success_heading","Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify.","beauty_business_checklist",{"_1146":2226,"_1334":2227,"_2201":2228,"_2203":2229},"Free Beauty Business Startup Checklist","Transform your passion for beauty into a thriving business with this step-by-step guide.","Download checklist","Get the free beauty business startup checklist delivered right to your inbox.","bio_template",{"_1146":2232,"_1334":2233,"_2201":2234,"_2203":2235,"_2222":2223},"Free Professional Bio Template","Make a lasting first impression! Elevate your professional image with our easy-to-use template.","Download template","Get the free professional bio template delivered right to your inbox.","brand_guide_template",{"_1146":2238,"_1334":2239,"_2201":2234,"_2203":2240,"_2222":2223},"Free Brand Guide Template","You’ve built a strong brand. Keep it consistent across all your channels with our detailed brand guide template.","Get the free brand guide template delivered right to your inbox.","brand_storytelling",{"_1146":2243,"_1334":2244,"_2201":2245,"_2203":2246},"Free Worksheet: Brand Storytelling","Use this handy exercise as a guide to help you craft a compelling brand story and build a loyal audience through the power of storytelling.","Get the worksheet","Get our free Brand Storytelling Worksheet delivered right to your inbox.",{"_1146":2248,"_1334":2249,"_2201":2250,"_2203":2251},"Free Reading List: How to Brand Your Business","A great brand can help your products stand out from the crowd. Get a crash course in small business branding with our free, curated list of high-impact articles.","Get the free reading list","Get our Branding reading list delivered right to your inbox.","branding_kit",{"_1146":2254,"_1334":2255,"_2201":2256,"_2203":2257,"_2222":2258},"Free Business Branding Kit","Craft a powerful brand identity that stands out in the market. Use these free templates and tools to help you build a cohesive and memorable brand.","Download now","Get the branding kit delivered right to your inbox.","Thanks for downloading. You'll receive your free kit soon. In the meantime, start building your store with a free trial of Shopify.","business_card_template",{"_1146":2261,"_1334":2262,"_2201":2209,"_2203":2263},"Free Professional Business Card Templates","Make lasting first impressions with customizable cards that turn chance meetings into business opportunities—ready for print in minutes.","Get the free professional business card templates delivered right to your inbox.","business_case_template",{"_1146":2266,"_1334":2267,"_2201":2268,"_2203":2269,"_2222":2223},"Free Business Case Template","Turn your big ideas into reality. Our user-friendly template is here to help you create a compelling business case with ease.","Get the template now","Get our template delivered right to your inbox.","business_letter",{"_1146":2272,"_1334":2273,"_2201":2268,"_2203":2269,"_2222":2223},"Free Business Letter Template","Communicate clearly and effectively. Use this customizable template to create a polished business letter that makes a great impression.","business_model_canvas",{"_1146":2276,"_1334":2277,"_2201":2268,"_2203":2269,"_2222":2223},"Free Business Model Canvas Template","Streamline your business planning! This easy-to-use template helps you visualize your business model and identify key components for success.","business_proposal",{"_1146":2280,"_1334":2281,"_2201":2234,"_2203":2282},"Free Business Proposal Template","Land your next big deal with ease! Our easy-to-follow template helps you craft proposals that not only impress but also seal the deal.","Get our business proposal template delivered right to your inbox.","businessplan",{"_1146":2285,"_1334":2286,"_2201":2268,"_2203":2287},"Free: Business Plan Template","Business planning is often used to secure funding, but plenty of business owners find writing a plan valuable, even if they never work with an investor. That’s why we put together a free business plan template to help you get started.","Get the business plan template delivered right to your inbox.","businessideas",{"_1146":2290,"_1334":2291,"_2201":2292,"_2203":2293},"Free: The Big List of Business Ideas","To help you find the inspiration to start, we compiled a list of 100+ in-demand business ideas, broken down into categories like fitness, apparel, and gaming.","Get the list now","Get the big list of business ideas delivered right to your inbox.","camera_checklist",{"_1146":2296,"_1334":2297,"_2201":2298,"_2203":2299},"How to take product photos like a pro","This essential guide will help you shoot stunning product photos, with tips, equipment lists, and easy-to-follow shooting instructions.","Download guide","Get the guide delivered right to your inbox.","cancel_policy",{"_1146":2302,"_1334":2303,"_2201":2256,"_2203":2304},"Free Cancellation Policy Template","Protect your time with a clear and professional cancellation policy. This template makes it easy to create.","Get the template delivered right to your inbox.","case_studies",{"_1146":2307,"_1334":2308,"_2201":2309,"_2203":2310},"Free Video Series: Ecommerce Inspiration","Feeling uninspired? Watch some of the world's most successful entrepreneurs share their best advice for new business owners.","Get the free video series","Get our Ecommerce Inspiration video series delivered right to your inbox.","case_study_template",{"_1146":2313,"_1334":2314,"_2201":2268,"_2203":2315},"Free Case Study Template","Show your expertise and highlight your company’s success with our free case study template.","Get the case study template delivered right to your inbox.","cash_flow_template",{"_1146":2318,"_1334":2319,"_2201":2268,"_2203":2320},"Free Cash Flow Statement Template","Balancing your books can be stressful. Take charge of your finances with our free cash flow statement template.","Get the cash flow statement template delivered right to your inbox.","competitive",{"_1146":2323,"_1334":2324,"_2201":2268,"_2203":2325},"Free: Competitive Analysis Template","By evaluating the strengths and weaknesses of your competition, you can begin to formulate how to give your company an advantage. Download our free competitive analysis template and gain an edge over the competition.","Get the competitive analysis template delivered right to your inbox.","coms_strategy",{"_1146":2328,"_1334":2329,"_2201":2234,"_2203":2330},"Free Communication Strategy Template","Turn random messaging into connected conversations with this simple strategy template. No guesswork, just results.","Get the free communication strategy template delivered right to your inbox.","content_strategy_template",{"_1146":2333,"_1334":2334,"_2201":2268,"_2203":2335},"Free Content Strategy Template","Create content that truly connects and engages. Our template helps you plan and execute your vision, keeping your goals on track.","Get the content strategy template delivered right to your inbox.","copywriting",{"_1146":2338,"_1334":2339,"_2201":2250,"_2203":2340},"Free Reading List: Copywriting Tactics for Entrepreneurs","Is your website content costing you sales? Learn how to improve your website copy with our free, curated list of high-impact articles.","Get our Copywriting Tactics reading list delivered right to your inbox.","copywriting_research",{"_1146":2343,"_1334":2344,"_2201":2234,"_2203":2304},"Research the words you use to sell","Use this free template to help you enhance your website and connect with customers. Research the words competitors use and analyze customer feedback to help you write compelling copy.","cost_start_business",{"_1146":2347,"_1334":2348,"_2201":2349,"_2203":2350},"Free Business Start-up Costs Calculator","Plan your launch confidently with this comprehensive calculator that tracks every expense.","Get your calculator","Get the calculator delivered right to your inbox.","customer_email",{"_1146":2353,"_1334":2354,"_2201":2234,"_2203":2355},"Free Customer Service Email Templates","Make responding to customer inquiries quicker and more effective with these free templates.","Get the templates delivered right to your inbox.","customer_journey",{"_1146":2358,"_1334":2359,"_2201":2234,"_2203":2304,"_2222":2223},"Free Customer Journey Map Template","Your customers know why they’re engaging with your brand. But do you know what they’re going through? Use this free template to craft a shopping experience they’ll love.","customerservice",{"_1146":2362,"_1334":2363,"_2201":2250,"_2203":2364},"Free Reading List: Customer Service Strategies","Focusing on customer service can turn negative interactions into positive reviews (and repeat customers). Learn how with our free, curated list of high-impact articles.","Get the reading list delivered right to your inbox.","cvp_analysis",{"_1146":2367,"_1334":2368,"_2201":2234,"_2203":2369},"Free CVP Analysis Template","Know exactly when your business will become profitable with this break-even calculator—the financial tool that turns guesswork into growth strategy.","Get the free CVP analysis template delivered right to your inbox.","decision_matrix",{"_1146":2372,"_1334":2373,"_2201":2268,"_2203":2304,"_2222":2223},"Free Decision Matrix Template","Have a tough decision to make? This template helps you evaluate options and simplifies the decision making process so you can make confident choices.","design",{"_1146":2376,"_1334":2377,"_2201":2250,"_2203":2378},"Free Reading List: Online Store Design Tips","Your online store's appearance can have a big impact sales. Unleash your inner designer with our free, curated list of high-impact articles.","Get our Store Design reading list delivered right to your inbox.","dog_boarding_business_checklist",{"_1146":2381,"_1334":2382,"_2201":2228,"_2203":2383},"Free Dog Boarding Business Checklist","Launch a facility that owners trust and pups love with this step-by-step guide—the essential checklist that turns dog lovers into successful entrepreneurs.","Get the free dog boarding business checklist delivered right to your inbox.","digital_marketing_kit",{"_1146":2386,"_1334":2387,"_2201":2256,"_2203":2388,"_2222":2389},"Free Digital Marketing Toolkit","Unlock the secrets to successful online marketing. This free resource is packed with strategies, templates, and insights to elevate your brand’s digital presence.","Get the toolkit delivered right to your inbox.","Thanks for downloading. You'll receive your free toolkit soon. In the meantime, start building your store with a free trial of Shopify.",{"_1146":2391,"_1334":2392,"_2201":2202,"_2203":2393},"Free Ebook: How to Grow Your Ecommerce Business with Email Marketing","Whether you're just getting started or dreaming up your next big campaign, this email marketing guide will provide you with insights and ideas to help your business grow.","Get our Email Marketing guide delivered right to your inbox.","email_marketing_strat",{"_1146":2396,"_1334":2397,"_2201":2298,"_2203":2398},"Free Email Marketing Strategy Guide","Skip the trial and error with proven strategies that turn subscribers into customers and customers into fans.","Get the free email marketing strategy guide delivered right to your inbox.","excel_inventory",{"_1146":2401,"_1334":2402,"_2201":2256,"_2203":2403},"Free Excel Inventory Management Template","Simplify your inventory tracking and management with this easy-to-use Excel template.","Get this template delivered right to your inbox.","expense_report",{"_1146":2406,"_1334":2407,"_2201":2268,"_2203":2269,"_2222":2223},"Free Expense Report Template","Make tracking your expenses and reimbursements a whole lot easier. Our simple template keeps things accurate and saves you time.","financial_plan",{"_1146":2410,"_1334":2411,"_2201":2234,"_2203":2412},"Free Small Business Financial Plan Template","Stop flying blind with your business finances—this template turns confusion into clarity.","Get the free small business financial plan template delivered right to your inbox.","fitness_marketing_plan",{"_1146":2415,"_1334":2416,"_2201":2234,"_2203":2417},"Free Fitness Business Marketing Plan Template","Turn your marketing into memberships. This ready-to-use template is built specifically for fitness pros—whether you're running a busy gym, cozy studio, or personal training business.","Get the free fitness business marketing plan template delivered right to your inbox.","follow_up_email",{"_1146":2420,"_1334":2421,"_2201":2209,"_2203":2422},"Free Follow-up Email Templates","Stop staring at blank screens. These six ready-to-customize templates help you nail every follow-up without second-guessing every word. Just copy, customize, and convert.","Get the free follow-up email templates delivered right to your inbox.","gantt_chart",{"_1146":2425,"_1334":2426,"_2201":2234,"_2203":2427},"Free Gantt Chart Template","Visualize your business projects from concept to completion with this ready-to-use template—the planning tool that turns rocky launches into coordinated wins.","Get the free Gantt chart template delivered right to your inbox.","googleshopping",{"_1146":2430,"_1334":2431,"_2201":2202,"_2203":2432},"Free Ebook: Google Shopping for Small Businesses","Google Shopping ads are one of the leading traffic sources that can give you the ultimate edge. Discover this hidden gem often overlooked by your competition.","Get Google Shopping for Small Businesses delivered right to your inbox.","go_to_market",{"_1146":2435,"_1334":2436,"_2201":2234,"_2203":2437},"Free Go-to-Market Strategy Template","Plan your product launch with precision. Our template can help you reach and convert your target audience efficiently.","Get your free go-to-market strategy template delivered right to your inbox.","gym_business_plan",{"_1146":2440,"_1334":2441,"_2201":2234,"_2203":2442},"Free Gym Business Plan Template","Muscle up your business strategy with this blueprint. Get a clear plan for opening and growing a successful gym without the guesswork.","Get the free gym business plan template delivered right to your inbox.","gym_marketing_plan",{"_1146":2445,"_1334":2446,"_2201":2234,"_2203":2447},"Free Gym Marketing Plan Template","Build a stronger business with a marketing plan designed specifically for gyms and fitness businesses.","Get the free gym marketing plan template delivered right to your inbox.","health_coaching_business_checklist",{"_1146":2450,"_1334":2451,"_2201":2228,"_2203":2452},"Free Health Coaching Business Checklist","Launch your coaching practice with clarity and purpose using this guide—the checklist that turns wellness wisdom into a thriving business.","Get the free health coaching business checklist delivered right to your inbox.","hiring_questions",{"_1146":2455,"_1334":2456,"_2201":2457,"_2203":2458,"_2222":2223},"Free Guide: Interview Questions for Hiring Retail Employees","Hiring competent retail employees is becoming increasingly challenging. Use this guide to ask the right questions during the interview process to ensure you hire the right people for your store.","Get the free guide now","Get our guide Interview Questions for Hiring Retail Employees delivered right to your inbox.","holiday_selling_2021",{"_1146":2461,"_1334":2462,"_2201":2457,"_2203":2463,"_2222":2223},"Free Holiday Selling Guide: Top 10 Holiday Selling Tips for Retail Stores","A sale can happen anywhere, at any time. Use our top 10 strategies to unify your customer touch points and set yourself up for holiday success.","Get our Top 10 Holiday Selling Tips for Retail Stores delivered right to your inbox.","international_shipping",{"_1146":2466,"_1334":2467,"_2201":2256,"_2203":2468,"_2222":2469},"Free International Shipping Checklist","Expand your business globally with confidence. This free checklist ensures you have everything in place for smooth and compliant shipments.","Get the checklist delivered right to your inbox.","Thanks for downloading. You'll receive your free checklist soon. In the meantime, start building your store with a free trial of Shopify.","inventory_templates",{"_1146":2472,"_1334":2473,"_2201":2474,"_2203":2475,"_2222":2476},"5 Free Templates to Better Understand Your Inventory","Calculate your businesses cost of goods sold, sell through rate, inventory turnover, saftey stock, economic order quantity, or reorder point with ease using these custom templates. (No math required!)","Get your free templates","Get your Inventory Templates delivered right to your inbox.","Thanks for downloading. You'll receive your free templates soon. In the meantime, start building your store with a free trial of Shopify.","investment_proposal",{"_1146":2479,"_1334":2480,"_2201":2234,"_2203":2481},"Free Investment Proposal Template","Land the funding you need with this pitch template—skip the learning curve and speak the language investors can't resist.","Get the free investment proposal template delivered right to your inbox.","invoice_template",{"_1146":2484,"_1334":2485,"_2201":2256,"_2203":2486,"_2222":2487},"Free Invoice Template","Streamline your billing process with a customizable invoice template.","Get your invoice template delivered right to your inbox.","Thanks for downloading. You'll receive your free template soon. In the meantime, start building your store with a free trial of Shopify.","keyword_research_template",{"_1146":2490,"_1334":2491,"_2201":2234,"_2203":2304},"Free keyword research template","Use this free keyword research template to unlock opportunities and manage your SEO strategy. Drive targeted traffic to your website by tracking search volume, ranking difficulty, user intent, and content ideas.","marketing_plan",{"_1146":2494,"_1334":2495,"_2201":2234,"_2203":2496,"_2222":2476},"Free Marketing Plan Template","Create a detailed marketing plan that gets results. Our template helps you design strategies and actions to effectively reach your audience.","Get your marketing plan template delivered right to your inbox.","marketing_proposal",{"_1146":2499,"_1334":2500,"_2201":2234,"_2203":2501,"_2222":2487},"Free Marketing Proposal Template","Impress with a professional marketing proposal. This free template provides a clear structure and essential elements to help you create compelling proposals.","Get your template delivered right to your inbox.","okr_template",{"_1146":2504,"_1334":2505,"_2201":2268,"_2203":2501,"_2222":2487},"Free OKR Template","Align your team and boost performance. This simple template helps you set clear objectives and track key results for measurable success.","one_pager",{"_1146":2508,"_1334":2509,"_2201":2268,"_2203":2501,"_2222":2487},"Free One Pager Template","Present your ideas clearly and concisely. This template helps you summarize your key points perfectly.","open_barber_checklist",{"_1146":2512,"_1334":2513,"_2201":2228,"_2203":2514},"Free Barber Shop Opening Checklist","Launch a shop that delivers sharp cuts and steady profits with this comprehensive guide—the checklist that turns barber skills into business success.","Get the free barber shop opening checklist delivered right to your inbox.","open_cat_checklist",{"_1146":2517,"_1334":2518,"_2201":2228,"_2203":2519},"Free Cat Café Opening Checklist","Launch your purr-fect business with this comprehensive guide—the essential checklist that covers everything from zoning permits to feline furnishings.","Get the free cat café opening checklist delivered right to your inbox.","open_pilates_checklist",{"_1146":2522,"_1334":2523,"_2201":2228,"_2203":2524},"Free Pilates Studio Opening Checklist","Launch a studio that balances client transformation with business growth using this detailed guide—the checklist that turns expertise into entrepreneurial success.","Get the free pilates studio opening checklist delivered right to your inbox.","open_salon_checklist",{"_1146":2527,"_1334":2528,"_2201":2228,"_2203":2529},"Free Salon Opening Checklist","Launch your salon with confidence using this comprehensive guide—the essential checklist that turns startup stress into step-by-step success.","Get the free salon opening checklist delivered right to your inbox.","open_yoga_checklist",{"_1146":2532,"_1334":2533,"_2201":2228,"_2203":2534},"Free Yoga Studio Opening Checklist","Create a sanctuary that nurtures both students and profit with the step-by-step guide—from first plan to first class.","Get the free yoga studio opening checklist delivered right to your inbox.","opening_closing_checklist",{"_1146":2537,"_1334":2538,"_2201":2539,"_2203":2540,"_2222":2223},"Free Checklist for Opening and Closing Your Store","Ensure all protocols and procedures are completed each time you open and close your store with this handy, easy-to-follow checklist.","Get the free checklist","Get our Opening and Closing Checklist delivered right to your inbox.","optimization",{"_1146":2543,"_1334":2544,"_2201":2250,"_2203":2545},"Free Reading List: Conversion Optimization for Beginners","Turn more website visitors into customers by getting a crash course in conversion optimization. Access our free, curated list of high-impact articles below.","Get our Conversion Optimization reading list delivered right to your inbox.","packaging_calculator",{"_1146":2548,"_1334":2549,"_2201":2550,"_2203":2350},"Calculate your packaging costs","Use this free calculator to estimate your packaging expenses. Get insights into labor, materials, and design costs to make informed decisions for your business.","Download calculator","packing_slip",{"_1146":2553,"_1334":2554,"_2201":2268,"_2203":2555},"Free Packing Slip Template","Save time and effort by ensuring proper delivery of your products. Our free packing slip template helps you get started.","Get the packing slip template delivered right to your inbox.","parentpreneur",{"_1146":2558,"_1334":2559,"_2201":2256,"_2203":2560},"Playbook for the Aspiring Parentpreneur","Unleash your creativity and turn your passion into a thriving business with our Parentprenuer brainstorming guide. Discover new ideas, set realistic goals, and map out a plan for success.","Check your inbox for your copy of the Parentpreneur Playbook.","pay_stub",{"_1146":2563,"_1334":2564,"_2201":2565,"_2203":2304},"Free Pay Stub Template","Run payroll as smoothly as you run your business with this ready-to-use pay template.","Get your template","persona_template",{"_1146":2568,"_1334":2569,"_2201":2234,"_2203":2269,"_2222":2223},"Free User Persona Template","Maximize your product’s potential. Unlock insights to fine-tune your offerings and impress users. Our template makes it easy.","phonecases",{"_1146":2572,"_1334":2573,"_2201":2574,"_2203":2575},"Get a Free Phone Case Business in a Box","Free high quality phone case stock photos and a list of some places you can look to find phone case suppliers to work with.","Download startup bundle","Get our startup bundle delivered right to your inbox.","photobrief",{"_1146":2578,"_1334":2579,"_2201":2234,"_2203":2304},"Get perfect product photography","This free template will help you write detailed, professional creative briefs that help photographers know exactly what you're looking for.","photochecklist",{"_1146":2582,"_1334":2583,"_2201":2584,"_2203":2585},"All the images your store needs","This free photo shot list helps you plan every image for your online store, from homepage banners to product cards.","Download shot list","Get the shot list delivered right to your inbox.","photographer_checklist",{"_1146":2588,"_1334":2589,"_2201":2228,"_2203":2468},"Make your next photo shoot a success","Use this free checklist to help you hire the perfect photographer for your product photos—complete with budget tips and outreach email templates.","photography",{"_1146":2592,"_1334":2593,"_2201":2594,"_2203":2595},"Free Guide: DIY Product Photography","Learn how to take beautiful product photos on a budget with our free, comprehensive video guide.","Get your free guide","Get our DIY Guide to Beautiful Product Photography delivered right to your inbox.","popup_guide",{"_1146":2598,"_1334":2599,"_2201":2594,"_2203":2600,"_2222":2223},"Pop-Up Shop Quickstart Guide","Thinking about hosting a Pop-Up Shop? This free guide includes 3 checklists that help frame what you're looking to accomplish through your Pop-Up Shop, different types of Pop-Up Shops, and design ideas to help get you started.","Get your Pop-Up Shop Quickstart Guide delivered right to your inbox.","pp_template",{"_1146":2603,"_1334":2604,"_2201":2234,"_2203":2304,"_2222":2223},"Free PowerPoint Template","Capture attention with business presentations that pop! Our customizable template makes it easy to showcase your ideas clearly.","press_kit",{"_1146":2607,"_1334":2608,"_2201":2234,"_2203":2304,"_2222":2223},"Free Press Kit Template","Get your business the spotlight it deserves. Our all-in-one template makes it a breeze for journalists and media to share your story.","pressrelease",{"_1146":2611,"_1334":2612,"_2201":2268,"_2203":2613},"Free: Press Release Template","To help you get started, we put together this template to help you structure your story using a common press release format. You can replace each component with your own information and adapt it according to your needs.","Get the press release template delivered right to your inbox.","problem_statement",{"_1146":2616,"_1334":2617,"_2201":2268,"_2203":2304,"_2222":2223},"Free Problem Statement Template","See your challenges clearly. This simple template helps you create powerful problem statements that lead to meaningful solutions.","process_map",{"_1146":2620,"_1334":2621,"_2201":2268,"_2203":2304,"_2222":2223},"Free Process Mapping Template","Simplify your operations with a clear picture of your processes. This template helps you outline and improve workflows for more productivity.","productivity",{"_1146":2624,"_1334":2625,"_2201":2250,"_2203":2626},"Free Reading List: Ecommerce Motivation","Having trouble focusing on growing your small business? Get access to our free, curated list of high-impact productivity articles.","Get our Ecommerce Motivation reading list delivered right to your inbox.",{"_1146":2628,"_1334":2629,"_2201":2630,"_2203":2631},"Free Guide: How to Find a Profitable Product to Sell Online","Excited about starting a business, but not sure where to start? This free, comprehensive guide will teach you how to find great, newly trending products with high sales potential.","Get the free guide","Get How To Find A Product To Sell Online: The Definitive Guide PDF delivered right to your inbox.","product_vision",{"_1146":2634,"_1334":2635,"_2201":2268,"_2203":2304,"_2222":2223},"Free Product Vision Template","Developing a new product? This free template will help give you a clear picture of your product’s future, by defining effective goals and strategies.","profit_loss",{"_1146":2638,"_1334":2639,"_2201":2268,"_2203":2223},"Free Profit and Loss Statement Template","Need help keeping an eye on your business's financial performance? Our free, user-friendly template will help you make informed decisions with ease.","purchase_order",{"_1146":2642,"_1334":2643,"_2201":2234,"_2203":2304},"Create a purchase order","Use this free template to create clear, detailed purchase orders for your business. Keep all your information organized and easy to understand.","resignation_letter",{"_1146":2646,"_1334":2647,"_2201":2209,"_2203":2355},"Free Resignation Letter Templates","Leave your job on good terms with these professionally crafted resignation letter templates.","retail_marketing",{"_1146":2650,"_1334":2651,"_2201":2594,"_2203":2652,"_2222":2223},"Free Download: From Clicks to Customers: How to Measure Your Retail Store's Marketing Success","Every marketing campaign is an investment of your time, energy, and money. Do you ever wonder if your efforts were worth it? Read this guide and build a framework to plan, track, and measure the success of retail marketing campaigns.","Get your free Retail Marketing Success PDF delivered right to your inbox.","retention_audit",{"_1146":2655,"_1334":2656,"_2201":2657,"_2203":2658,"_2222":2223},"Free Download: Retention Audit Checklist","Struggling with customer retention? This free checklist will help you build a retention mindset throughout your company by auditing retention strategies at every level of your business.","Get your free checklist","Get this free Retention Audit Checklist PDF delivered right to your inbox.","retreat_business_checklist",{"_1146":2661,"_1334":2662,"_2201":2228,"_2203":2663},"Free Retreat Business Startup Checklist","Create transformative experiences and a sustainable business with this comprehensive guide—the essential checklist that turns your vision into a sought-after experience.","Get the free retreat business startup checklist delivered right to your inbox.","rfp_template",{"_1146":2666,"_1334":2667,"_2201":2268,"_2203":2668},"Free RFP Template","Make writing requests for proposals easier and faster with our free RFP template.","Get the RFP template delivered right to your inbox.","root_cause",{"_1146":2671,"_1334":2672,"_2201":2268,"_2203":2673,"_2222":2223},"Free Root Cause Analysis Template","Get to the heart of your business problems and find effective solutions. This template helps you find and address the underlying causes.","Get this free template delivered right to your inbox.","rotating_schedules",{"_1146":2676,"_1334":2677,"_2201":2474,"_2203":2678,"_2222":2223},"Free Download: Rotating Schedules Templates","Struggling to keep your stores fully staffed and running smoothly? Consider implementing a rotating shift program. Download these free templates to find the right schedule for you and your employees.","Get these free Rotating Schedules Templates delivered right to your inbox.","sales_email",{"_1146":2681,"_1334":2682,"_2201":2474,"_2203":2683,"_2222":2223},"Free Sales Email Templates","Craft compelling emails that convert! Our customizable templates help you engage prospects and close deals.","Get these free templates delivered right to your inbox.","sales_funnel_template",{"_1146":2686,"_1334":2687,"_2201":2234,"_2203":2688,"_2222":2223},"Free Sales Funnel Template","Make your sales process smoother and close deals faster. Our template maps out each stage, so you never miss an opportunity.","Get this free sales funnel template delivered right to your inbox.","sales_plan_template",{"_1146":2691,"_1334":2692,"_2201":2268,"_2203":2693,"_2222":2223},"Free Sales Planning Template","Supercharge your sales strategy with our all-in-one planning tool. Set your targets, track your progress, and reach your goals with confidence and ease.","Get this free sales planning template delivered right to your inbox.","sales_report",{"_1146":2696,"_1334":2697,"_2201":2565,"_2203":2501},"Free Sales Report Template","Turn your sales data into actionable insights with this ready-to-use analysis tool.","salon_business_plan",{"_1146":2700,"_1334":2701,"_2201":2234,"_2203":2702},"Free Nail Salon Business Plan Template","Build a profitable salon with this business plan that turns artistic skills into consistent bookings.","Get the free nail salon business plan template delivered right to your inbox.","salon_marketing_plan",{"_1146":2705,"_1334":2706,"_2201":2234,"_2203":2707},"Free Salon Marketing Plan Template","Attract clients and boost booking with this ready-to-use marketing plan.","Get the free salon marketing plan template delivered right to your inbox.","scope_template",{"_1146":2710,"_1334":2711,"_2201":2268,"_2203":2673,"_2222":2223},"Free Scope of Work Template","Set clear expectations and ensure project success. This template provides a simple outline to help you define project deliverables and run programs smoothly.","seo",{"_1146":2714,"_1334":2715,"_2201":2539,"_2203":2716},"Free Download: SEO Checklist","Want to rank higher in search results? Get access to our free, checklist on search engine optimization.","Get our SEO Checklist delivered right to your inbox.","service_business_checklist",{"_1146":2719,"_1334":2720,"_2201":2228,"_2203":2721},"Free Service Business Startup Checklist","Turn your expertise into entrepreneurship with this comprehensive checklist.","Get the free service business startup checklist delivered right to your inbox.","services_price",{"_1146":2724,"_1334":2725,"_2201":2550,"_2203":2726,"_2222":2727},"Your Time is Valuable, so Price it Right","Ensure your business is profitable with this easy-to-use pricing calculator. This free tool helps you find the right pricing strategy for your services, so you can maximize your time and your earnings.","Get this calculator delivered right to your inbox.","Thanks for downloading. You'll receive your free copy soon. In the meantime, start building your store with a free trial of Shopify.","sfn_interview",{"_1146":2730,"_1334":2731,"_2201":2539,"_2203":2468},"Free Checklist: How to Interview a Third Party Logistics Provider","Outsourcing fulfillment is a significant investment. Here’s a checklist of questions to ask in preparation of choosing the right fulfillment provider and transitioning your business.","sfn_outsource",{"_1146":2734,"_1334":2735,"_2201":2539,"_2203":2468},"Free Checklist: Are You Ready to Outsource Your Fulfillment?","Trusting a third party logistics (3PL) provider with your inventory and your customer experience is a significant investment. These questions will help determine if it's time to outsource your fulfillment and take the next step in growing your business.",{"_1146":2737,"_1334":2738,"_2201":2739,"_2203":2740,"_2222":2727},"The Shopify guide to shipping and fulfillment","Boost customer satisfaction while driving sales growth for your ecommerce business with an effective shipping and fulfillment strategy. Use this guide to create a plan that covers all aspects of shipping and fulfillment, from how much to charge your customers to choosing the right fulfillment method.","Download now and start optimizing your operations","Get our shipping and fulfillment guide delivered right to your inbox.","shipping_docs",{"_1146":2743,"_1334":2744,"_2201":2256,"_2203":2745,"_2222":2476},"Free Shipping Document Templates","Simplify your shipping process with these customizable shipping document templates.","Get the shipping document templates delivered right to your inbox.","shipping_kit",{"_1146":2748,"_1334":2749,"_2201":2256,"_2203":2750,"_2222":2258},"Free Shipping and Fulfillment Kit","Simplify your shipping process and ensure your products reach customers on time. This free toolkit provides essential tips and resources to help you manage logistics efficiently.","Get our shipping and fulfillment kit delivered right to your inbox.",{"_1146":2752,"_1334":2753,"_2201":2754,"_2203":2755,"_2222":2727},"Social media strategy and planning templates","Ready to get started with your social media strategy? These free, customizable templates give you tools to plan and execute a strategy that connects you with your target audience while keeping your content calendar organized.","Download now and start seeing results","Get your social media strategy and planning templates delivered right to your inbox.","social_media_kit",{"_1146":2758,"_1334":2759,"_2201":2256,"_2203":2760,"_2222":2761},"Free Social Media Toolkit","Boost your engagement and grow your audience with this free toolkit. Get templates, best practices, and tips to help you create compelling content that engages and converts.","Get your social media strategy toolkit delivered right to your inbox.","Thanks for downloading. You'll receive your toolkit copy soon. In the meantime, start building your store with a free trial of Shopify.","social_template",{"_1146":2752,"_1334":2753,"_2201":2754,"_2203":2764,"_2222":2223},"Get social media strategy and planning templates delivered right to your inbox.","sop_template",{"_1146":2767,"_1334":2768,"_2201":2234,"_2203":2269,"_2222":2223},"Free SOP Template","Turn your tangle of tasks into simple steps anyone can follow. Our user-friendly template makes it a breeze.","spa_business_plan",{"_1146":2771,"_1334":2772,"_2201":2234,"_2203":2773},"Free Spa Business Plan Template","Create a roadmap to relaxation and revenue with a step-by-step plan for spa owners.","Get the free spa business plan template delivered right to your inbox.","start_business_checklist",{"_1146":2776,"_1334":2777,"_2201":2256,"_2203":2269,"_2222":2223},"Take the guesswork out of starting a business","This free checklist guides you through each step, from idea to your first sale.","store_layouts",{"_1146":2780,"_1334":2781,"_2201":2474,"_2203":2683,"_2222":2223},"Free Download: Store Layout Templates","Trying to decide which layout is right for your store? Download these free templates to learn which types of layouts work best for different industries and draw inspiration for your own design.","survey_intro",{"_1146":2784,"_1334":2785,"_2201":2786,"_2203":2673,"_2222":2223},"Free Survey Introduction Template","Start gathering valuable feedback from your customers with this ready-to-use survey introduction template.","Get template","swot",{"_1146":2789,"_1334":2790,"_2201":2268,"_2203":2791},"Free: SWOT Analysis Template","Get your free SWOT Analysis Template. Use this free PDF to future-proof your business by identifying your strengths, weaknesses, opportunities, and threats.","Get the SWOT analysis template delivered right to your inbox.","tan_business_checklist",{"_1146":2794,"_1334":2795,"_2201":2228,"_2203":2796},"Free Spray Tan Business Checklist","Turn your tanning skills into a glowing business with this comprehensive guide—the essential checklist that helps you launch with confidence.","Get the free spray tan business checklist delivered right to your inbox.","tax_season",{"_1146":2799,"_1334":2800,"_2201":2220,"_2203":2594,"_2222":2727},"Free Download: 6 Steps to Get Your Business Ready for Tax Season","Tax season is stressful for any business owner. This guide will go through the process of filing income taxes in America and provide you with checklists to keep you organized and prepared.","trainer_business_checklist",{"_1146":2803,"_1334":2804,"_2201":2228,"_2203":2805},"Free Personal Training Business Checklist","Launch your fitness business with the same precision as your workout plans. This essentials checklist helps transform passionate trainers into successful entrepreneurs.","Get the free personal training business checklist delivered right to your inbox.","trainer_business_plan",{"_1146":2808,"_1334":2809,"_2201":2234,"_2203":2810},"Free Personal Trainer Business Plan Template","Transform your passion into a profitable business with this comprehensive resource.","Get the free personal trainer business plan template delivered right to your inbox.","trust",{"_1146":2813,"_1334":2814,"_2201":2815,"_2203":2468},"Free: Shopify Store Trust Checklist","Shopify’s research team conducted a series of in-depth interviews with North American shoppers to learn how customer trust is formed in online stores. This checklist is a summary of their findings, created to help business owners understand what essential aspects of their online store experience creates trust among customers, along with the trust-busting mistakes to avoid.","Get the checklist now","tshirt_guide",{"_1146":2818,"_1334":2819,"_2201":2256,"_2203":2299,"_2222":2727},"Your Complete Guide To Starting a T-Shirt Business","Turn your passion for fashion into a thriving business. This free comprehensive guide walks you through each step of launching your own t-shirt business, from design to sales.","ttp_guide",{"_1146":2822,"_1334":2823,"_2201":2220,"_2203":2594,"_2222":2727},"Free Download: The Online Sellers Guide to In-Person Sales","In-person selling is more approachable than ever. This guide covers why selling in person can reduce customer acquisition costs, how to build a plan that will scale with your business, and tactics from ecommerce sellers that made the move successfully.",{"_1146":2825,"_1334":2826,"_2201":2202,"_2203":2827},"Free Ebook: Twitter Marketing for Small Businesses","This guide will teach you everything from earning your first followers to getting the most out of Twitter’s advertising platform. Claim your free download to get instant access.","Get Twitter Marketing for Small Businesses delivered right to your inbox.","use_case_template",{"_1146":2830,"_1334":2831,"_2201":2234,"_2203":2269,"_2222":2223},"Free Use Case Template","Do your products hold hidden value? Use this free template to spot new sales opportunities.","uvp_template",{"_1146":2834,"_1334":2835,"_2201":2234,"_2203":2269,"_2222":2223},"Free Unique Value Proposition Template","Clearly define what sets your business apart with this easy-to-use template.","value_chain",{"_1146":2838,"_1334":2839,"_2201":2268,"_2203":2269,"_2222":2223},"Free Value Chain Template","Explore your business activities and discover new ways to lower costs and improve quality. This template helps you analyze each step for better performance.","value_prop_template",{"_1146":2842,"_1334":2843,"_2201":2234,"_2203":2304,"_2222":2223},"Free Value Proposition Template","Share what makes your brand stand out. Convince customers to consider, click, and buy. Our template makes it easy.",{"_1146":2845,"_1334":2846,"_2201":2250,"_2203":2364},"Free Reading List: Video Marketing Tips and Tricks","Video marketing is a powerful tool you can’t afford to ignore. 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This comprehensive checklist covers pre-launch essentials, launch-day tactics, and post-launch must-dos to keep your site running smoothly.","yoga_marketing_plan",{"_1146":2857,"_1334":2858,"_2201":2234,"_2203":2859},"Free Yoga Business Marketing Plan Template","Bring more students to the mat with this marketing plan built for yoga studios and wellness businesses.","Get the free yoga business marketing plan template delivered right to your inbox.",{"_2201":2861,"_505":2862,"_1112":2982,"_303":3020,"_3033":3034},{"_1112":349,"_391":321},{"_948":949,"_2863":2864,"_2865":2866,"_2867":2868,"_2869":2870,"_2871":2872,"_2873":2874,"_2875":2876,"_2877":2878,"_2879":2880,"_2881":2882,"_2883":2884,"_861":862,"_2885":2886,"_2887":2888,"_2889":2890,"_2891":2892,"_2893":2894,"_2895":2896,"_2897":2898,"_2899":2900,"_2901":2902,"_2903":2904,"_2905":2906,"_2907":2908,"_2909":2910,"_2911":2912,"_2913":2914,"_1126":1127,"_2915":2916,"_2917":2918,"_2919":914,"_2920":2921,"_2922":2923,"_2924":2925,"_2926":2927,"_2928":2929,"_2930":708,"_2931":582,"_2932":2933,"_2934":2935,"_2936":2937,"_2938":2939,"_2940":2941,"_2942":2943,"_2944":2945,"_2946":2947,"_2948":2949,"_2950":2951,"_2952":2953,"_2954":2955,"_2956":2957,"_2958":2959,"_2960":2961,"_2962":2963,"_2964":2965,"_2966":2967,"_2968":2969,"_2970":2971,"_2972":2973,"_2974":2975,"_2976":353,"_2977":355,"_2978":357,"_2979":359,"_2980":361,"_2981":363},"solutionsByBusinessModel","By business model","solutionByBuild","By ways to build","solutionsB2c","B2C for enterprise","solutionsB2b","B2B for enterprise","solutionsRetail","Retail for enterprise","solutionsOutcomeHeader","By outcome","solutionsOutcomeGrowth","Growth solutions","solutionsPayments","Payments for enterprise","solutionsPlatform","Platform overview","solutionsModularCommerce","Modular commerce","solutionsShopComponent","Shop Component","resourcesWhyTrustUs","Why trust us","resourcesCare","What we care about","resourcesSupport","How we support you","resourcesProfessionalServices","Professional Services","resourcesTechnologyPartners","Technology Partners","resourcesPartnerSolutions","Partner Solutions","resourcesARGartnerMagic","2024 Gartner Magic Quadrant for Digital Commerce","resourcesShopComponentGuide","Shop Component Guide","resourcesTCOCalculator","Shopify TCO Calculator","resourcesEyReport","Mastering Global Trade: How Integrated Technology Drives Cross-Border Success","resourcesModernCommerce","Principals of a Modern Commerce OS","resourcesIdcMarketscapeReport","Leader in the 2024 IDC B2C Commerce MarketScape vendor evaluation","resourcesHelp","Help Documentation","resourcesPremiumSupport","Premium Support","resourcesForresterWave","Leader in the 2024 Forrester Wave™: Commerce Solutions for B2B","developersInnovations","Latest Innovations","developersTools","Tools & Integrations","developersShopifyDevelopers","developersSupport","Support & Resources","developersEditions","Editions - 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In the meantime, we recommend getting started with a free Shopify trial.",{"_1146":3017,"_2138":3018,"_52":3019},"Need help getting started?","Get more assistance with product articles and videos from our support team.","Browse help center",{"_3021":3022},"resource",{"_1146":3023,"_3024":3025,"_3005":3027},"Unlock research you can’t get anywhere else","buttonPrimary",{"_425":3026},"Continue",{"_1146":3028,"_3029":3030,"_52":3031},"Your download is ready for you","body","Jump into your copy right here.",{"_425":3032},"Read 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information on how we collect and use personal information, see our Privacy Policy.",{"_57":3129,"_312":3130},"Prospect’s name","Please enter the prospect’s name",{"_57":3132,"_312":3133},"Prospect’s email address","Please enter the prospect’s email address",{"_57":3135,"_312":3136},"Prospect’s phone number","Please enter the prospect’s phone number",{"_57":3138,"_312":3139},"Prospect’s business name","Please enter the prospect’s business name",{"_57":3141,"_312":3142},"Prospect’s business website","Please enter the prospect’s business website",{"_57":3144,"_312":3145,"_3146":3147},"Prospect’s country","Please select the prospect’s country","defaultValue","United States","state",{"_57":3150,"_312":3151},"Prospect’s region","Please select the prospect’s region","currentEcommercePlatform",{"_57":3154,"_312":3155},"Prospect’s current platform","Please select the prospect’s current ecommerce platform",{"_57":3157,"_312":3158},"Prospect’s total annual revenue","Please select the prospect’s annual revenue volume","partnerInvolvement",{"_1146":3161,"_2007":3162,"_2010":3165},"Would you like to work with the Shopify Plus sales team to close this deal?",{"_57":2009,"_3163":3164},"value","Partner will tag-team with the Plus Sales Team.",{"_57":2012,"_3163":3166},"Partner will close the deal on their own - no Plus Sales Team involvement.","sellingRegulatedIndustries",{"_1146":3169,"_2007":3170,"_2010":3172},"Does your prospect sell in a regulated industry (cannabis, alcohol, medical devices, natural health products, pharmaceuticals)?",{"_57":2009,"_3163":3171},"true",{"_57":2012,"_3163":3173},"false","referringPartnerNotes",{"_57":3176,"_310":3177},"Anything else to add?","Annual online vs. offline revenue, expected project kickoff, relationship with merchant","referrerName",{"_57":3180,"_312":2992},"Your full name","referrerEmail",{"_57":3183,"_312":2994},"Your email address","referrerLocation",{"_57":3186,"_312":3187},"Your region","Please enter your region or 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services to you, in accordance with Shopify's Privacy Policy. You may opt out from emails by clicking unsubscribe and from all other marketing as detailed in our Privacy Policy.","contactCustomizations",{"_1146":3221,"_503":994,"_3222":3223,"_3224":3225,"_3230":3231,"_2983":3235,"_3237":3238,"_3241":3242,"_3005":3247,"_3010":3249,"_3255":3256},"Get in touch with an expert.","preformMessageHtml","Already using Shopify?
Learn how to upgrade to Shopify Plus","infoList",[3226,3227,3228,3229],"Get detailed pricing","See how much you could save with Shopify","Learn how Shopify adapts to your systems","Get help migrating","callUs",{"_1146":3232,"_503":3233,"_2175":3234},"Want to chat sooner? Give us a call.","Monday to Friday 9am-6pm ET","1-844-686-1946",{"_2175":2988,"_3236":2990},"button_submitting","chat",{"_1146":3239,"_2175":3240},"Questions? Chat with sales.","Start live chat","quote",{"_425":3243,"_3244":3245,"_381":3246},"Speed and agility aren’t words that typically describe enterprise companies. Shopify Plus enables us to move fast, add enhancements, and operate more like a startup.","source","Michael Rosania","Head of D2C Ecommerce, Reckitt-Benckiser",{"_1146":3007,"_503":3248},"A Shopify Plus sales expert will contact you soon.",{"_1146":3012,"_3250":3251,"_3252":3253,"_2138":3013,"_3014":3015,"_1201":3254},"kicker_one","Once your free trial expires, enjoy your first month for {{paidTrialAmount}}.","kicker_other","Once your free trial expires, enjoy your first {{count}} months for {{paidTrialAmount}}/month.",{"_1146":3017,"_2138":3018,"_52":3019},"leadsToPartnersExp",{"_3257":3258,"_3265":3266,"_3276":3277},"headingGroup",{"_1146":3259,"_3260":3012,"_3261":3262,"_3263":3264},"Thank you!
We'll be in touch soon.","headingLowGMV","subheadLowGMV","Based on the information provided, the best way to get started is with a free Shopify trial.","subheadPartner","Based on the information provided, a Shopify Partner may reach out to discuss ways to grow your business. In the meantime, kickstart your journey with a free trial.","fullCard",{"_3257":3267},{"_1146":3268,"_3269":3270,"_3260":3271,"_1263":3272,"_3273":3274,"_3261":3275},"Explore Shopify while you wait","headingMidGMV","Explore Shopify","Try Shopify for free","Sign up for a free trial, then enjoy your first month on Basic, Shopify, or Advanced for {{paidTrialAmount}}. Subscribe to Plus at anytime.","subheadMidGMV","Sign up for a free trial, then enjoy your first month on Basic, Shopify, or Advanced for {{paidTrialAmount}}.
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More information can be found in our Privacy Policy.",{"_1146":3480,"_383":3481,"_3482":3483,"_3484":3485,"_503":3486},"Thank you for registering!","See you on {{date}}! 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Today’s B2B buyer is more digitally native than ever—and they expect all buying experiences to be extremely simple and incredibly online.

This is far from speculation. As Millennials and Gen Z buyers continue their ascension into lead procurement roles, they're bringing their consumer-grade expectations to business purchasing. These digital natives don't distinguish between personal and professional online experiences. They expect both to be seamless, intuitive, and fast.

However, B2B commerce isn't just DTC with bigger numbers. While buyers are demanding more user-friendly platforms and purchasing experiences, the complexity of a typical B2B sales cycle is real, necessary, and can't simply be wished away.

Why B2B complexity can't be engineered away

There are several nuances that make it impossible for brands to merely replicate their DTC experiences for B2B buyers and sellers. I’ll give you a quick summary to lay the groundwork for why the term “user-friendly” has such a different definition in B2B commerce:

\nMultiple decision-makers: Unlike consumer purchases, B2B buying often involves approval chains and committee decisions. A truly user-friendly B2B experience must accommodate these workflows without adding friction.
\nCorporate purchasing systems: B2B buyers operate within established systems that require features like purchase order processing—something rarely needed in B2C.
\nNecessity-driven purchases: B2B buying is driven by role, function, fit, and safety—not emotional impulses. This fundamentally changes the purchase journey and what \"convenience\" means in this context.
\nSystem integration requirements: Your beautiful frontend means nothing if it can't talk to the ERP, which has its own logic and workflows that must be respected.

The challenge isn't eliminating complexity—it's absorbing it so your customers don't have to deal with it. Based on the conversations I have in my role as a solutions engineer at Shopify, it’s clear there’s still plenty of opportunity for vendors to make life easier for their buyers.

The new baseline for B2B user experience

I’ve supported large B2B brands for over a decade. In that time, one thing has become abundantly clear to me: the best B2B experiences don’t replace the human element of the sales process, but rather enhance it by removing friction from routine transactions and reserving human interaction for where it adds genuine value.

There are a lot of reasons for this, but the primary one to me is the absurdity of the traditional B2B ordering process. Here’s what it looks like in too many cases:

\nOn a good day, a salesperson sends a paper order form to a customer looking to purchase or re-order a very specific list of SKUs.
\nOn a slightly worse day, that salesperson has to answer the phone and take down dictation from the customer, which leaves a huge margin for human error.

In either case, once the salesperson has (hopefully) taken down all the order details, they’re left at the mercy of a neverending stream of approvers on the buyer’s end who need to review the order and beat them up about pricing before approving the purchase. The B2B landscape at large was essentially numb to this reality for decades, but the tide is turning quickly.

Sandy Shen, a VP Analyst at Gartner, writes that B2B buyers and sellers alike want to do more business through self-service channels because it’s more convenient for buyers and more cost-effective for sellers. My colleague Brandon Gracey added to this sentiment, somewhat in jest, by writing that B2B commerce should be as straightforward as sending a text message. No matter how you phrase it, it’s no secret to anyone in B2B that the artificial boundary between professional and personal buying experiences is collapsing faster than most businesses realize.

It’s important to acknowledge that digital transformations are hard and shouldn’t happen overnight. But as the B2B landscape continues to shift, there are two things I suggest to vendors as a starting point for improving the user experience for buyers and sellers:

B2B buyers should have immediate access to basic account information

At a minimum, B2B buyers shouldn't have to ask another human being for access to basic account information. Today, modern buyer portals are relationship hubs where customers download invoices, request quotes, and maintain ongoing connections with their dedicated representatives.

Some of the world’s most beloved brands have completely reimagined their B2B operations through building these types of relationship hubs on Shopify. Nicolas Lukac, Director of Emerging Channels at Brooklinen, says that its previous B2B operations were order-forward, rather than customer-forward. With B2B on Shopify, Brooklinen’s B2B customers now have access to specific prices, products, and payment methods, giving them a more personalized experience through which they can place orders themselves.

\n
\"On Shopify, our team has the liberty and the space to build relationships with customers, instead of just transacting with them. We spend more time understanding our customers and less on manual inputs. This allows us to provide exceptional experiences for our DTC, B2B customers and retail customers alike.\"
\n
Nicolas Lukac, Director of Emerging Channels, Brooklinen
\n

Vendors should create better systems to serve the “long tail” buyer

The most overlooked segment in B2B ecommerce isn't the enterprise buyer with massive orders—it's the \"long tail\" customer making smaller, less frequent purchases. These buyers represent significant collective revenue and expect a premium experience, but are often neglected because they don't justify dedicated sales attention.

What these buyers need isn't complicated, but it's rarely delivered well. They require systems that remember who they are and what they usually buy. They need to reorder in seconds, not minutes. They expect their negotiated pricing to appear automatically. They want transparency around volume discounts without having to ask. Perhaps most importantly, they need clear visibility into their credit limits and payment terms without picking up the phone. When vendors personalize products at the right price when buyers need them, those customers will reward you with their loyalty.

Not too long ago,

Jordan Murphy